Posted by http://www.bmwblog.com/2015/08/05/how-will-bmw-compete-with-the-new-audi-tt/ in News on August 4, 2015
Recent drive reviews have started popping up of U.S. market Audi TTs. The Coupe and Roadster models both got their time to shine and people are coming away impressed. Based on Volkswagen’s MQB platform, which is shared with the Volkswagen GTI, the ...
Recent drive reviews have started popping up of U.S. market Audi TTs. The Coupe and Roadster models both got their time to shine and people are coming away impressed. Based on Volkswagen’s MQB platform, which is shared with the Volkswagen GTI, the new 2016 Audi TT seems to be a proper sports car and the car that Audi had hoped the TT would be back when the first-gen debuted. This TT seems like it’s for real. It comes powered by a 2.0 TFSI engine, making 220 hp and 258 lb-ft of torque, which can hustle the TT to 60 mph from zero in 5.3 seconds (5.8 for the Roadster). That’s just a tick or two behind the BMW 428i. It also handles, brakes and rides fantastically, apparently. It also has a really lovely cabin with an awesome Virtual Cockpit digital gauge cluster. The jet turbine-inspired air vents, with the HVAC controls in the center of the air vents, really make the cabin look and feel simple, yet upscale.
So with the new 2016 Audi TT making some serious splashes in the segment, what is BMW going to do? The current Z4 is just about Jurassic at this point, being seemingly the oldest car on the market today. So if BMW wants to compete with the new Audi TT, it needs to get moving on a successor, or it’ll be making a car to compete with the next-generation TT after this one. We know that BMW is working on something with Toyota, but we’ve been hearing that for years now. We’ve seen no progress or heard and substantial evidence of such a car actually existing, just rumors of what might be. The Z4, when it was newish, was a really great car, it looked fantastic, drove well and had good performance. But this new TT, as well as cars like the Porsche Boxster, have really move the bar forward and make the current Z4 seem like a fossil.
The 2016 Audi TT does provide some hope for BMW fans, however. The biggest requirement for the upcoming Z4, from us fans, is a massive weight reduction. The current Z4 isn’t necessarily an elephant, but it’s not exactly a featherweight either. But the new Audi TT has all of the modern amenities, and more, while only weighing in at around 3,100 lbs for the Coupe. This is due to the lightweight MQB platform, so if BMW can use its newest CLAR platform in developing the Z4’s replacement, there’s a good possibility that it’s in contention for being lightest in class while still maintaining the comfort and amenities that BMW customers are accustomed to. The Audi TT does this and proves the BMW Z4 can too. Related: BMW Z4 needs a worthy successor Hopefully, BMW brings us a replacement for the Z4 sooner than later, as other companies are bringing the heat. The Audi TT is just the latest competitor and it’s a damn fine one. So BMW needs to step its game up with the next Z4. The article How will BMW compete with the new Audi TT? appeared first on BMW BLOG
Posted by http://www.bmwblog.com/2015/08/05/bmw-will-increase-spending-on-online-marketing-in-china/ in News on August 4, 2015
In a statement earlier today, BMW CFO Friedrich Eichiner commented on the economic situation in China and the decline in sales compared to the last few years. “For some time now, we have been drawing attention to the normalization of the Chinese au...
In a statement earlier today, BMW CFO Friedrich Eichiner commented on the economic situation in China and the decline in sales compared to the last few years. “For some time now, we have been drawing attention to the normalization of the Chinese automobile market,” Eichiner said. “In the medium and long term, however, we remain utterly convinced of its potential for growth, given the comparatively low rate of vehicle ownership, the country’s well-developed infrastructure and the strong affinity of the fast-growing middle class for brands,” concluded Eichiner. Another lesson learned in China relates to the marketing campaigns launched to attract younger buyers. In the early days, BMWs were promoted in China as a mark of success.
In a separate statement, BMW says it will increase spending on online marketing in China and emphasize its technology as part of efforts to target younger buyers, who care more about the latest features than the emblem as a status symbol. The first step is the promotion of driver assisting features, such as self-parking and in-car Internet connection which will be offered for free for 10 years. A two year study revealed that younger buyers value innovation and sustainability over the badge found on their cars. Special China-only BMWs were launched over the years in an effort to attract businessmen and bureaucrats who liked being chauffeured. “The Chinese market is at a crossroad for fundamental changes,” said Karsten Engel, BMW China’s chief executive officer, told reporters in Shanghai. “As the Chinese market is getting more mature and normalized, the post-80s’ and 90s’ are emerging as the main consumers of premium brands, the innovative strength of our products will be certainly more appealing to the Chinese consumers.”BMW is targeting to improve sales in the second half with the introduction of the new 7-series sedan and hybrid X5 sport utility vehicle.[Source: Bloomberg] The article BMW will increase spending on online marketing in China appeared first on BMW BLOG
Posted by http://www.bmwblog.com/2015/08/05/alpine-white-bmw-3-series-on-vellano-wheels-photoshoot/ in News on August 4, 2015
Getting your new BMW F30 3 Series in Alpine White is always a good idea. The classy white paint job has been a fans’ favorites for years giving any BMW both a sporty and classic look. Beside its cool looks, the Alpine White also matches a wide ...
Getting your new BMW F30 3 Series in Alpine White is always a good idea. The classy white paint job has been a fans’ favorites for years giving any BMW both a sporty and classic look. Beside its cool looks, the Alpine White also matches a wide range of carbon fiber aftermarket parts and different custom wheel options. While black and grey are the most popular finishes for custom wheels, there are other options which make for interesting choices. This BMW F30 3 Series has been upgraded with a set of Vellano wheels to further accentuate its exterior looks. The wheels come with a rose gold finish and sized 20 inches front and rear. The flashy wheels will certainly make this 3 Series stand out.
The standard BMW F30 335i uses a 3.0 liter inline-six TwinTurbo engine which allows the car to sprint from 0-60mph in 5.1 seconds. Top speed is electronically limited to 155 mph. This particular model is priced at $43,750 MSRP. You can check out the appearance of this 335i with the wheels installed in the media gallery below.
The article Alpine White BMW 3 Series On Vellano Wheels Photoshoot appeared first on BMW BLOG
Posted by http://www.bmwblog.com/2015/08/05/austin-yellow-bmw-f82-m4-with-vmr-v803-wheels/ in News on August 4, 2015
Current generation BMW M4 comes with a 3.0 liter BMW TwinPower Turbo powerplant shared with its M3 coupe sibling. It produces 420 horsepower which can propel the car from 0-62 mph (0-100km/h) in just 4.1 seconds. With an electronically limited speed ...
Current generation BMW M4 comes with a 3.0 liter BMW TwinPower Turbo powerplant shared with its M3 coupe sibling. It produces 420 horsepower which can propel the car from 0-62 mph (0-100km/h) in just 4.1 seconds. With an electronically limited speed of 155 mph (250km/h), the super sporty M4 sedan can deliver the thrills requested by its owners. There is, however, a caveat to owning an M4: everyday more and more M4s can be seen on the road so yours won’t be so special. For many individuals, the idea of having the same car as many others leads them to the aftermarket parts industry where a wide area of customization is waiting for the right owner.
For many, the customization process starts with an aftermarket set of wheels. This particular BMW F82 M4 comes with a set of VMR V803 wheels in 19 inches and a Hyper Silver finish: a perfect blend of aggressive design, fitment and looks. For more details about this build, take a look at the media gallery right below.
Posted by http://www.bmwblog.com/2015/08/04/by-the-numbers-lexus-beats-bmw-and-mercedes-in-july-sales/ in News on August 4, 2015
Lexus scored its first monthly win this year in U.S. luxury-vehicle deliveries, ahead of Mercedes and BMW. The Japanese luxury automaker reported an increase of 9.1 percent in sales in July, equating to 29,816 units. Mercedes-Benz posted a 1.2 percen...
Lexus scored its first monthly win this year in U.S. luxury-vehicle deliveries, ahead of Mercedes and BMW. The Japanese luxury automaker reported an increase of 9.1 percent in sales in July, equating to 29,816 units. Mercedes-Benz posted a 1.2 percent gain to 27,526, and the BMW brand said Monday that sales climbed 2.1 percent to 26,970. Lexus’ sales were aided by the new NX crossover and the ES Sedan which both had aggressive incentives in July. More and more consumers can be found at the level-entry models, BMW’s $32,950 3 Series, Mercedes’s $31,500 CLA-Class and the $34,480 Lexus NX are bringing a younger customer base to the brands.
For the year, Lexus deliveries have climbed 14 percent to 188,664. BMW holds the sales lead through July with a 6.4 percent advance to 195,593. That’s 3,097 more than Mercedes, which has gained 7.7 percent to 192,496. For July, BMW was led by increases of 49 percent for the X3 SUV and the larger X5, which more than doubled. Audi continue to show record numbers as well, 21 percent to a July record 17,654 units. For the year, Audi is up 12 percent to 111,269. Cadillac saw sales decline by 7.1 percent compared to the same month last year, for a total of 14,154 units, while Infiniti showed double growth digits: 22.2 percent – 10,433 units. Jaguar also continues to grow in the U.S., 7.3 percent – 6,253 units.
Numbers by Autonews The article By The Numbers: Lexus beats BMW and Mercedes in July sales appeared first on BMW BLOG
Posted by http://www.bmwblog.com/2015/08/04/is-apple-going-to-buy-bmw-mr-krueger/ in News on August 4, 2015
BMW’s new CEO, Harald Krueger spoke exclusively with Frankfurter Allgemeine Zeitung about the current state of BMW affairs and what’s coming in the future. Among many topics, the German outlet also talked about the relationship between BM...
BMW’s new CEO, Harald Krueger spoke exclusively with Frankfurter Allgemeine Zeitung about the current state of BMW affairs and what’s coming in the future. Among many topics, the German outlet also talked about the relationship between BMW and Apple, and how will that play out in the future. The electric SUV topic also came up, along with the Formula 1 return rumors. Here is the full translation of the interview. Mr Krueger, will the car of the future come from Apple, Goggle and Co.? Is it time for German luxury manufacturers to throw in the towel?
No, I firmly believe that German auto manufacturers will continue to play a major role – if not the key role – in shaping the individual mobility of the future. We take every new competitor seriously – but we also know what we are good at. Building cars isn’t that difficult. That may be true for some cars. But not every manufacturer can meet premium car customers’ high demands for comfort, safety, dynamic performance, quality, design and brand strength – and do so worldwide. Many have tried to build cars and failed. But the big companies from Silicon Valley are not just some newcomer from Asia. Don’t get me wrong: The only car manufacturers with a future are those who anticipate customer wishes, new technologies and social changes early. We are looking very closely at how the IT industry does things – there is a lot worth thinking about. Related: How Harald Krueger is shaping up the future of BMW What are you looking at, for example? There are two things that always impress me: Their openness and innovative entrepreneurial spirit and the incredible speed with which new business ideas and technological innovations are realised and implemented. In Silicon Valley, three months is an eternity. This shows that in an era of digitalisation, everything moves much more quickly. Changes happen faster and are more disruptive – and that is something the automotive industry has to get used to. I say that as someone who grew up with the seven-year rhythm of our industry’s model cycles. That is how long it usually takes for the next model to come onto the market. Today, customers expect to have a new software downloaded as soon as it becomes available – and not have to wait until they buy their next car. Our communication with the customer and vehicles also needs to be faster. That is what is meant by connected driving. How quickly will this happen? We have already made a lot of progress – but we still have a long way to go. Safety and comfort would be significantly enhanced if your car could warn you of a danger around the next corner, an approaching storm or changes to road layouts due to roadwork – and in real-time too, because other vehicles provide the very latest information on a joint data platform.
Apple CEO Tim Cook came for a visit and you supposedly talked about cooperation: What exactly is BMW planning with Apple? Are you selling your i3 carbon body to California? We hold regular talks with companies from the international IT industry – and the same applies to Apple. The discussions were about vehicle connectivity within our Connected Drive Services. What if Apple, with all those billions in the bank, had the idea of buying BMW? Then I think I would know about it. But, no, seriously: We have a shareholder structure that enables long-term, forward-looking development of the company. Our autonomy is one of our core strengths and the basis for our company’s success – it is firmly embedded in our DNA. What characteristics does a BMW car powered by an electric motor have? As soon as you drive an i3 or an i8, you realise that dynamic performance and electro-mobility don’t have to be a contradiction in terms. We have redefined our legendary “sheer driving pleasure”. Successful premium products share a number of characteristics – including unique product substance and quality, as well as design and a strong brand. That is what makes our cars so desirable, combined with the BMW tradition – the history of our brand. The origin of the brand is very important to our customers. I was recently amazed by a group of Chinese customers who were able tell me the whole model history of the legendary BMW 2002 all the way to the current 3 Series – they knew what they were talking about and were very enthusiastic.
China is the most important market for your flagship BMW 7 Series. How will the Chinese stock market crash affect your company? We always knew that the double-digit growth of recent years in the Chinese automobile market could not last forever. The market in China is normalising fast – that was foreseeable. Our strategy has always been not to become dependent on a single region, so we ensure a good balance between the three regions: the Americas, Europe and Asia. NAFTA plays an increasingly important role – which is why we are expanding our plant in the United States and planning an additional plant in Mexico. All the same, you can’t be indifferent to developments in China. We are following developments very closely and working with our dealers to broaden their business model: Aftersales, service and financing are becoming increasingly important alongside regular new car business. One thing we mustn’t forget: China is the world’s largest single market and still offers good opportunities for growth over the medium and long term. The relatively low-rate of car ownership, a growing middle class with high brand affinity and a good infrastructure – these conditions all affirm the market potential, even if competition is getting tougher. You have been able to obtain terrific prices so far in China: Every 7 Series sold there earns four times as much profit as the same car sold in Germany. The BMW brand is extremely desirable in China, and the 7 Series is particularly popular. Every social climber with his BMW is saying: Look at me, I made it. The phenomenon of successful business people rewarding themselves with a BMW, and signalling their success to others, is not specific to China. We see the same thing in all markets, albeit in different forms. In India, for example, the X6 is the preferred car of successful businesswomen; in the United States, the percentage of women buying the 7 Series is higher than average.
Wait a minute: The X6 is that flashy SUV people here make fun of as a macho “tank”... That is a bit of an exaggeration, I’d say. People may have different opinions about that car, but it has been a phenomenal success worldwide. Here, on the other hand, young people are increasingly doing without their own car; they find their status symbols elsewhere. I know from my own kids how important their smartphone and internet are to them, but that doesn’t mean cars have lost their fascination for young people – although it is true that, for a limited period of their lives, young people attach less importance to owning a car. Is this clientele lost for ever? Not at all. Our industry is shifting from manufacturing cars to providing mobility – and we are showing the way with car-sharing with “DriveNow”. Young people rent out a Mini, a 1 Series, an i3 – then, at some point, they buy one of our group’s premium brands. That’s what you hope. It’s a hope confirmed by our market research. In discussions about the lack of interest in cars, people forget that the idea of temporary periods without car ownership is something of a central European phenomenon. Take a look at Asia, and North and South America, where people continue to strive for car ownership and work hard to be able to own their own car one day. That may partly be due to lack of public transport. But the main driving factor is the fascination of the car as a tool for achieving individual mobility and freedom. Can you explain to us why people in countries with speed limits buy a high-performance BMW, when they are never allowed to put it through its paces? The pleasure of driving our cars is not just confined to driving at top speed. Strong brands such as BMW, Mini and Rolls-Royce have much more to offer than raw power. You get a feel for a BMW’s outstanding dynamic performance in many different driving situations – when you start the car, or accelerating or driving round corners.
But will you stay out of Formula One – or will you reverse the decision made under your predecessor, Dr. Reithofer? No, Formula One no longer fits our BMW Group strategic alignment. EfficientDynamics and sustainable mobility can be transported better through other formats. Our withdrawal from Formula One was, and still is, the right decision. When will you be bringing out the first SUV with an electric motor? Tesla is introducing one in the autumn; once again, the Germans are playing catch-up in the environmental field. Not at all! What about the X5, which will be available from the autumn as an ultra-economical hybrid? In the city, it runs on battery, with a conventional combustion engine for longer distances, using an extremely sophisticated technology. Why is electro-mobility making such slow progress in Germany? Nobody believes in the goal of one million electric cars on the roads by 2020. That goal is still valid. But no one is buying electric cars. Why is that? “No one” certainly doesn’t apply to our BMW i cars. In the first half of this year, we sold more than 12,500 BMW i cars worldwide – about one out of every ten in Germany. There are a number of reasons why electric-car business is not so dynamic currently – one of them is that the network of charging stations is not yet as dense as we would like it to be. But we only have a limited influence on that. But it is your responsibility to build cars with a bigger range. We are working on it. Range is an argument – even though 150 kilometres is enough for most people to commute to work and back. Many people are worried about being stranded – and that makes customers nervous: They test-drive the i3, they love it – but then some of them still order a BMW 1 Series. Driving an electric car has not yet become a learned and practiced behaviour. Change processes take time. And because of that, proud companies like BMW and Daimler that earn billions in profit, are calling for government incentives, paid for from taxpayers’ money? We are not lining up for subsidies. We are only emphasising how important it is that Germany be a lead market for electro-mobility. Technology developed here should also be used here. Otherwise, it becomes difficult to sell that technology in the rest of the world. The figures show that the percentage of electric cars sold is higher in countries with government incentives. When you talk about incentives, what do you mean, if not subsidies? There are lots of possibilities, from separate lanes to avoid traffic to easier write-offs for company cars to free parking spaces.
You have invested billions in electric cars and, last year, you sold just 16,000 i3s – isn’t that a flop? On the contrary: The i3 is a huge step forward for us. We were faster and bolder on electro-mobility than anyone else – that is true. Of course, the decision to build the i3 and the i8 was not without its critics inside the company. But it is paying off, and we are learning lessons for other models. Without the i project, we would not know how to handle carbon fibre. And that is how we managed to make the new 7 Series 130 kilos lighter – and the lightest luxury sedan in its segment. Are you planning additional i models? There’s still room for more numbers between i3 and i8, but I can’t say any more at the moment. Can you be sure that the electric motor will even prevail as the next technology? Over fuel cells or hydrogen? An electric motor can be powered by a fuel cell or a battery. We don’t know yet what will win through over the long term. As manufacturers, we have to take a multi-pronged approach and follow several different paths. That is also one of the reasons why market entry is so costly for newcomers. You arch-rival, Daimler, is currently setting one new record after another: How many S Class drivers do you aim to win over with the 7 Series? There is an overlap, of course, between potential buyers. We naturally want the new 7 Series to win new customers: the more, the better. And how’s that going? Based on the feedback I have received so far, from customers and the media, I am optimistic. But let’s wait until after the market launch on 24 October. The interview was conducted by Georg Meck and Holger Steltzner. The article Is Apple going to buy BMW, Mr Krueger? appeared first on BMW BLOG
Posted by http://www.bmwblog.com/2015/08/04/the-ghost-chameleon-bmw-335is-project-by-psi/ in News on August 4, 2015
Legend tells of a warrior that moved in the shadows, striking at will without warning, only to disappear before the enemy caught even a glimpse. While we here at PSI don’t always believe in legends, what we do believe in are diehard enthusiasts...
Legend tells of a warrior that moved in the shadows, striking at will without warning, only to disappear before the enemy caught even a glimpse. While we here at PSI don’t always believe in legends, what we do believe in are diehard enthusiasts with a true passion for BMW and motorsport, and the friends we make within that category. Florida-based PSI tuning shop unveils their latest project dubbed: The Ghost Chameleon. Based upon the E92 335is, the exciting project is not only of the most unique and purposeful cars of its kind in the country, but also a head turner. The owners asked PSI for the car to be fast and effective on a race track or road course while maintaining a level of visual appeal.
For the perfect ride height while maintaining good compliance, PSI installed a set of KW Clubsport coilovers that allow for fine-tuning the critical compression and rebound attributes of a suspension setup. In front of those are a complete high-visibility StopTech 355mm/345mm big brake kit with calipers painted in Ithaca Verde for maximum contrast with the body color and wheels. These monster units ensure fade-free speed reduction, lap after lap, while the sturdy SPEC Stage 2 clutch and UUC short shifter enable quick, fluid movement between gears. A gorgeous set of Apex EC-7 18″ wheels wrapped in Nitto NT05s help reduce weight, look fantastic, and grip like a cat being held over a pool.
The shop also wanted maximum chassis stiffening, so a full bolt-in roll bar was sourced from Fall-Line Motorsports, also painted Ithaca Verde, and a snug set of the venerable Recaro Pole Position seats were fastened down, using Macht Schnell floor mounts. For FIA-level restraints, PSI turned once again to Sabelt, who delivered an amazing 6-point harness to hold the driver in place while engaged in combat. Behind everything, working in concert with the roll bar, is a new PSI Edition alcantara rear seat delete and closeout with custom stamped aluminum panels.
To guide the assault, a BMW M Performance alcantara steering wheel with Ithaca Verde stripe was installed, and a P3 Cars boost vent gauge monitors vital signs. Power is delivered in short order by a BMS JB4 for N54, BMW DCI, and a healthy pair of VRSF catless downpipes. Active Autowerke, who have teamed up with PSI, supplied a charge pipe and BOV, their excellent front-mount intercooler and a full stainless exhaust system. The careful combination of all these parts ensures a never-ending surge of building acceleration off the line and out of each corner.
Last but certainly not least, PSI addressed the exterior. Again, it was decided to go big or go home, so the entire roof was removed and an OEM E92 M3 carbon fiber roof and headliner replaced it. Needless to say, not only does it look amazing, the functionality of a lower center of gravity serves a significant purpose while cornering.
Additionally, OEM E92 M3 side mirrors were painted in Ithaca Verde to match the 335is badges, the BMW Performance carbon fiber rear spoiler’s CRT stripe, and the i8 style front grilles. Completing the aggressive motorsport approach is an Arkym carbon fiber front lower spoiler, adding that extra bit of additional downforce.
While the original paint color was black, PSI had a matte gray wrap applied by Carbon Wraps Orlando, and the effect is mouthwatering when paired up with the black wheels, carbon fiber roof and those unmistakeable Ithaca Verde accent pieces. In the end, PSI created a machine designed for relentless attack during competition events, and integrated the highest quality parts with ingenuity and creativity.
MOD LIST Suspension and Brakes KW Clubsports Stoptech BBK F/R (355mm/345mm) in Ithaca Verde Apex EC-7 18″ Nitto NT05s SPEC Stage 2 clutch UUC Short Shift Kit Motorsport Hardware 75mm Studs/ and race nut conversion Interior Fall Line GTR Roll Bar painted Ithaca Verde RECARO pole positions Macht Schnell Floor Mounts and Anti Sub Bar BMW M Performance alcantara steering wheel with Ithaca stripe Sabelt 6-point competition harnesses P3 Cars boost vent gauge PSI EDITION alcantara rear seat delete and closeout with stamped aluminum panels Performance BMS JB4 (N54) BMS DCI VRSF catless downpipes AA charge pipe and BOV AA Sport front mount intercooler AA full stainless exhaust Custom coding by Mike Benvo @ BPM Sport Cosmetic OEM E92 M3 carbon fiber roof & headliner OEM E92 M3 side mrrors painted in Ithaca Verde Matte gray wrap by Carbon Wraps Orlando i8 style painted front kidney grilles Ithaca Verde 335is badges BMW Performance carbon fiber rear spoiler with CRT stripe Arkym carbon fiber front splitter The article The Ghost Chameleon BMW 335is Project by PSI appeared first on BMW BLOG
Posted by http://f80.bimmerpost.com/forums/showthread.php?t=1157655 in News on August 4, 2015
WHATCAR? Group tests the BMW M3 vs Mercedes-AMG C63. Read their take on both cars and how they compare inside.
Posted by http://feedproxy.google.com/~r/Bimmerfile/~3/3isdNBB3pOo/ in News on August 4, 2015
With suitors reportedly ranging from from Apple to Uber Nokia’s mapping business HERE finally a new owners. Several of them. Given the importance of… The post AUDI, BMW & Daimler Agree… [[ This is a content summary only. Visit ...
With suitors reportedly ranging from from Apple to Uber Nokia’s mapping business HERE finally a new owners. Several of them. Given the importance of… The post AUDI, BMW & Daimler Agree… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Posted by http://feedproxy.google.com/~r/Bimmerfile/~3/zw4JNVVAl8A/ in News on August 4, 2015
Unlike it sister company MINI, BMW USA sales are up 2.1% in July 2015 compare to the same month last year. This performance appears… The post BMW USA Sales Up 2.1% in July 2015 appeared first on… [[ This is a content summary only. Visit m...
Unlike it sister company MINI, BMW USA sales are up 2.1% in July 2015 compare to the same month last year. This performance appears… The post BMW USA Sales Up 2.1% in July 2015 appeared first on… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]