BMW Shows Off Authority Vehicles at European Trade Fair

The biennial GPEC fair (General Police Equipment Exhibition & Conference) is Europe’s biggest industry-only special trade fair showcasing police equipment and security technology. As an important industry and technology fair, this eighth GPEC ...

R1200RT-Authority-05

The biennial GPEC fair (General Police Equipment Exhibition & Conference) is Europe’s biggest industry-only special trade fair showcasing police equipment and security technology. As an important industry and technology fair, this eighth GPEC event which runs from September 9-11, 2014, will provide a range of information for trade visitors from police and other public safety […]

No Comments

BMW Motorrad USA Picks Up 16 Magazine Awards

Publishers are giving out their 2014 “best of” awards with BMW Motorrad USA picking up 16 of them. This includes six awards from Motorcycle.com, four from Motorcyclist, three of the top ten spots from Cycle World, and a Rider magazine ...

R1200RT-2014-020

Publishers are giving out their 2014 “best of” awards with BMW Motorrad USA picking up 16 of them. This includes six awards from Motorcycle.com, four from Motorcyclist, three of the top ten spots from Cycle World, and a Rider magazine “2014 People’s Choice Motorcycle of the Year.” For the second year, BMW Motorrad swept six […]

No Comments

Brabus Turns Mercedes-Benz Sprinter Into "Business Lounge"

Revealed at Moscow International Auto Salon. ...

Revealed at Moscow International Auto Salon.

No Comments

Updated Porsche 911 Spied, May Adopt 992 Chassis Code

Minor exterior updates may bely larger changes under the skin. ...

Minor exterior updates may bely larger changes under the skin.

No Comments

Next Cadillac SRX to Be Built in Former Saturn Factory

Spring Hill will also build Ecotec engines. ...

Spring Hill will also build Ecotec engines.

No Comments

License Plates for Electric Cars to Prevent Workers from Electrocution

Electric cars and the jaws of life make for a bad combo. ...

Electric cars and the jaws of life make for a bad combo.

No Comments

BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features

BBMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle. The BMW i8, with the...

BBMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle. The BMW i8, with the “i” standing for innovation, exhibits futuristic design and groundbreaking technology built upon BMW’s storied history. “Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign,” said Trudy Hardy, Vice President, Marketing, BMW of North America. Beginning September 1, 2014, BMW will debut three new national television spots to further detail how the groundbreaking technological innovations within the BMW i8 transfer to the greater BMW family. All three spots feature the BMW i8, now on sale: “Looking Forward” uses cinematography to illustrate that the BMW i8’s Full-Color Head-Up Display is also available in the BMW 3 Series. Full-Color Head-Up Display projects important driving information, including speed limit, and assistance systems displays, including current speed, navigation and collision warnings, into the driver’s field of view; “Change” focuses on the impressive LED headlight technology as the BMW i8 dramatically transforms into the BMW 5 Series. It draws attention to Adaptive LED Headlights to provide brighter lighting and can turn in the direction the vehicle is traveling to provide optimal road illumination in every condition; and “Eyes Everywhere” takes viewers on a cross-dimensional journey through the BMW i8’s iDrive screen to reveal Surround Camera System in the BMW X3. Surround View Camera System provides a 360° panorama view around the vehicle, which assists drivers while parking, maneuvering in tight situations or when navigating in areas with limited visibility. In dealerships nationwide, customers will be encouraged to engage in a ‘tech drive,’ which allows them to experience the cutting-edge innovations in BMW vehicles first-hand. This integrated campaign also includes digital media and social media programs, designed to increase awareness of the technologies present in the BMW i8 and throughout the BMW family of vehicles.

No Comments

How to Break in a BMW M4 with Drifting :)

This isn’t the fastest way around a track nor the best way to break in a brand new M4, but it certainly makes for a fun video. ...

This isn’t the fastest way around a track nor the best way to break in a brand new M4, but it certainly makes for a fun video.

No Comments

BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features for BMW i8

BMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle. The BMW i8, with the ...

BMW of North America will introduce a new campaign, BMW Innovations, which will highlight how the range of BMW vehicles share several key technology features with the visionary BMW i8, a plug-in hybrid high-performance vehicle. The BMW i8, with the “i” standing for innovation, exhibits futuristic design and groundbreaking technology built upon BMW’s storied history. “Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign,” said Trudy Hardy, Vice President, Marketing, BMW of North America. Beginning September 1, 2014, BMW will debut three new national television spots to further detail how the groundbreaking technological innovations within the BMW i8 transfer to the greater BMW family. All three spots feature the BMW i8, now on sale: “Looking Forward” uses cinematography to illustrate that the BMW i8’s Full-Color Head-Up Display is also available in the BMW 3 Series. Full-Color Head-Up Display projects important driving information, including speed limit, and assistance systems displays, including current speed, navigation and collision warnings, into the driver’s field of view; “Change” focuses on the impressive LED headlight technology as the BMW i8 dramatically transforms into the BMW 5 Series. It draws attention to Adaptive LED Headlights to provide brighter lighting and can turn in the direction the vehicle is traveling to provide optimal road illumination in every condition; and “Eyes Everywhere” takes viewers on a cross-dimensional journey through the BMW i8’s iDrive screen to reveal Surround Camera System in the BMW X3. Surround View Camera System provides a 360° panorama view around the vehicle, which assists drivers while parking, maneuvering in tight situations or when navigating in areas with limited visibility. In dealerships nationwide, customers will be encouraged to engage in a ‘tech drive,’ which allows them to experience the cutting-edge innovations in BMW vehicles first-hand. This integrated campaign also includes digital media and social media programs, designed to increase awareness of the technologies present in the BMW i8 and throughout the BMW family of vehicles. The article BMW Debuts BMW Innovations Campaign Showcasing Key Technology Features for BMW i8 appeared first on BMW BLOG

No Comments

Motor Trend Reviews the BMW i8

We’ve seen a lot go i8 reviews in the past few months including our own. However MT gives us their take by comparing it… The post Motor Trend Reviews the BMW i8 appeared first on BimmerFile. [[ This is a content summary only. Visit my web...

We’ve seen a lot go i8 reviews in the past few months including our own. However MT gives us their take by comparing it… The post Motor Trend Reviews the BMW i8 appeared first on BimmerFile. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

No Comments