BMWstories: Racing toy producer tests the real BMW M4

Andreas Stadlbauer produces the Carerra racing toys with his company. BMW took him out to test-drive a BMW M4 in real life. Martin Tomczyk and the BMW Laptimer app accompanied him. ...

Andreas Stadlbauer produces the Carerra racing toys with his company. BMW took him out to test-drive a BMW M4 in real life. Martin Tomczyk and the BMW Laptimer app accompanied him.

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BMW M3/M4 and i8 remain in running for 2015 World Car of the Year Awards

The World Car of the Year final three nominees for each category have been announced at the Geneva auto show. The winners will be revealed at the NY auto show next month. The Top Three in the World finalists in the 5 award categories are as follows,...

The World Car of the Year final three nominees for each category have been announced at the Geneva auto show. The winners will be revealed at the NY auto show next month. The Top Three in the World finalists in the 5 award categories are as follows, and the BMW M3/M4 and i8 remain in the running.

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BMW M4 DTM completes opening test of the year.

The crucial phase of preparations for the 2015 DTM season is underway. Two BMW M4 DTMs got their first test kilometres of the year under their belts in ideal conditions and beautiful spring weather in Portimão. The two cars in action completed a t...

The crucial phase of preparations for the 2015 DTM season is underway.

Two BMW M4 DTMs got their first test kilometres of the year under their belts in ideal conditions and beautiful spring weather in Portimão. The two cars in action completed a total of more than 3,000 kilometres between Monday and Wednesday. Six of the eight drivers who will compete for BMW Motorsport in the DTM in 2015 were given time at the wheel in Portimão. Over the course of the three test days, Bruno Spengler, António Félix da Costa, Timo Glock, Tom Blomqvist, Maxime Martin and Martin Tomczyk were all in action at the “Autódromo Internacional do Algarve”. This was Blomqvist’s first outing as a BMW works driver, having secured the eighth seat in BMW Motorsport’s DTM squad in February. The engineers focussed primarily on the set-up of the BMW M4 DTM in Portugal. The test also provided an important opportunity to test improvements to those areas of the car that are not subject to the homologation. The goal for the drivers was to spend as much time as possible on track, in order to regain a feel for the car on a racetrack after the long winter break. Portimão saw all three manufacturers in the DTM meet for the first time this year. The official ITR test is scheduled for 25th to 27th March in Estoril. That is followed by the final tests in Oschersleben from 14th to 16th April. The 2015 DTM season then kicks off with the opening race in Hockenheim on 2nd May.

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BMW ALPINA B6 xDrive Gran Coupe to Make North American Debut

BMW celebrates the 40th anniversary of BMW of North America, as well as the company’s first major motorsports victory in the US at the 12 Hours of Sebring with the 1975 BMW 3.0 CSL. The 50th anniversary of ALPINA will be celebrated by showcasing a ...

BMW celebrates the 40th anniversary of BMW of North America, as well as the company’s first major motorsports victory in the US at the 12 Hours of Sebring with the 1975 BMW 3.0 CSL. The 50th anniversary of ALPINA will be celebrated by showcasing a 1970 BMW 2002ti ALPINA race car, in addition to the new BMW ALPINA B6 xDrive Gran Coupe. BMW will celebrate the 40th anniversary of BMW North America, as well as the company’s first major US motorsports victory at the 1975 12 Hours of Sebring at the 2015 New York International Auto Show on Wednesday, April 1 and Thursday, April 2 at the BMW Stand inside the Jacob K. Javits Convention Center, 655 West 34th Street (at 11th Avenue), Manhattan. The company will also celebrate the 50th anniversary of ALPINA with the North American debut of the 2016 BMW ALPINA B6 xDrive Gran Coupe. Additional vehicles that will be displayed at the BMW Stand include the Sebring-winning 1975 BMW 3.0 CSL, a current BMW Z4 GTLM race car, and a 1970 BMW 2002ti ALPINA race car. Other highlights will include the BMW i8 and i3, as well as the BMW X5M and X6M. Download the entire newsletter.

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BMW X4 vs. BMW X6 – What’s the right choice for you?

BMW is the reigning king when it comes to carving out niches in the market and filling them. Whether they should or shouldn’t is irrelevant at the moment and has been discussed at length, and then some, on this site. So we won’t discuss the merit...

BMW is the reigning king when it comes to carving out niches in the market and filling them. Whether they should or shouldn’t is irrelevant at the moment and has been discussed at length, and then some, on this site. So we won’t discuss the merits of niche vehicles here and now. Rather, I’d like to talk about two specific ones. The X4 and X6. BMW first debuted the X6, code-named E71, back in 2008 and it has been a sales hit ever since. Built on the E70 X5 platform and marketed as a Sports Activity Coupe, the X6 is greatly appealing to business men and women who need the functionality of an SUV but would prefer to have a more sporting demeanor. Regardless of whether or not you feel the X6 is necessary, customers enjoy it and buy it, so the X6’s existence is justified in that alone.

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With all of the success of the X6, BMW naturally decided to create a new one, the F16 X6 (coolest internal name ever). But not only did BMW create a new one, it also created a different model as well, the X4. The X4 is smaller, lighter, faster and sportier. Internally known as the F26, the X4 is built on the X3 platform and is the same to the X3 as the X6 is to the X5. I know, that’s a lot of model names and numbers to keep track of, but bear with me. These two are interesting vehicles, because they both offer a similar package to what seems like similar customers but at vastly different price brackets. And that has me wondering if either vehicle renders the other obsolete.

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As mentioned before, the X6 is for buyers who want an SUV like the X5, just with a sportier demeanor and are willing to compromise on interior space and a third row. But if you’re willing to sacrifice interior space on your X5 for more sporting performance, why not go with the X4? It’s far sportier than the X5 and is far cheaper than the X6. Maybe it’s the engine options or maybe it’s the luxurious cabin that would draw customers to the X6 over the X4. The X6 is available with BMW’s 4.4 liter, twin-turbo V8, in the xDrive50i model, and has a much more upscale interior. The biggest engine in the X4 is the 3.0 liter, turbocharged inline-six in the xDrive35i model. However, that X4 gets similar performance numbers to the big X6, due to a significant weight difference. And while the X6’s interior is quite a bit nicer, it’s not as if the X4 feels like a Turkish prison on the inside. The X6 costs around $15,000 more than the X4 to start and I’m not so sure it’s $15,000 better.

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On the flip side, however, if you’re in the market for something as uneconomical as one of these two cars, it isn’t a rational financial purchase. So if you’re in the market for such a vehicle, why not go big or go home? Neither of these vehicles make much sense in the real world, as the X3 and X5 are more practical than their respective SAVs, so they’re emotional purchases, bought because the customer wanted them and for no other reason. So if the customer wants the real deal, Sports Activity Coupe, why not get the big daddy X6? I’d have to drive these two back to back to be able to say which one is the better buy. On one end, the X6 is bigger, more luxurious and probably the more premium feeling vehicle. But on the other, the X4 is less expensive, more economical and probably handles better. I guess it comes down to the customer’s priorities, but I can’t help shake the feeling that these two niche vehicles pander to the same customer. Don’t get me wrong, I’m not bemoaning the existence of the two, as the both make BMW a lot of money which ultimately is a good thing. I’m just wondering if one cancels the other out. Just food for thought.

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The article BMW X4 vs. BMW X6 – What’s the right choice for you? appeared first on BMW BLOG

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BMW at the 2015 New York International Auto Show

BMW will celebrate the 40th anniversary of BMW North America as well as the company’s first major US motorsports victory at the 1975 12 Hours of Sebring at the 2015 New York International Auto Show. The company will also celebrate the 50th annivers...

BMW will celebrate the 40th anniversary of BMW North America as well as the company’s first major US motorsports victory at the 1975 12 Hours of Sebring at the 2015 New York International Auto Show. The company will also celebrate the 50th anniversary of ALPINA with the North American debut of the 2016 BMW ALPINA B6 xDrive Gran Coupe. Additional vehicles that will be displayed at the BMW Stand include the Sebring-winning 1975 BMW 3.0 CSL, a current BMW Z4 GTLM race car, and a 1970 BMW 2002ti ALPINA race car. Other highlights will include the BMW i8 and  i3, as well as the BMW X5M, and X6M.

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@ndubs77 2015 marks the 40th anniversary of the founding of BMW of North America as a wholly-owned subsidiary. To celebrate, BMW will display some of the cornerstone vehicles that helped shape BMW’s presence in North America over the past four decades, including: The 1975 BMW 3.0 CSL won the 12 Hours of Sebring that year with “Bavarian Motor Works” prominently displayed on its windshield, firmly establishing BMW’s legacy in American motorsports which continues to this day. The BMW 3.0 CSL victory at Sebring helped give credence to the now legendary tagline “The Ultimate Driving Machine,” a phrase BMW has used uninterrupted for the past 40 years. Nicknamed the “Batmobile” by fans and one of the most successful production race cars of its day, the BMW 3.0 CSL is powered by a 3.5 liter, 430-horsepower inline-6 racing engine. Displayed with the BMW 3.0 CSL will be the 2015 BMW Z4 GTLM, the current race car of BMW Team RLLin the Tudor United Sports Car Championship series. The BMW Z4 GTLM is powered by a 4.4 liter, 480-horsepower BMW V8 engine. 2015 also marks the 50th anniversary of ALPINA Automobiles. To recognize the anniversary, the BMW ALPINA B6 Gran Coupe will make its North American debut at the NYIAS, displayed alongside the 1970 BMW 2002ti ALPINA.

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BMW ALPINA B6 xDrive Gran Coupe is the fastest BMW car sold on the showroom floor, both in terms of acceleration from 0 to 60 mph (3.6 seconds) and in its maximum speed of 200 mph (electronically limited). The four-door Gran Coupe is equipped with a 4.4 liter V8, twin-turbocharged V8 engine producing 600 horsepower and 590 lb-ft of torque, 60 horsepower more than the previous model year. The BMW ALPINA B6 xDrive Gran Coupe uses the ALPINA-tuned 8-Speed Sport Automatic transmission and xDrive, BMW’s intelligent all-wheel drive system. The BMW ALPINA B6 xDrive Gran Coupe features a full stainless steel exhaust system with ALPINA trademark elliptical twin tailpipes. Additional updated design features include a newly -shaped front spoiler and apron to ensure the effective flow of air to the cooling system, new ALPINA hood, and BMW Full LED Adaptive Headlights with High Beam Assistant. The BMW ALPINA B6 xDrive Gran Coup will have limited production and arrives in U.S. dealerships in June 2015. Pricing will be announced closer to the on-sale date. BMW is the exclusive North American importer of ALPINA Automobiles. Displayed with the BMW ALPINA B6 xDrive Gran Coupe will be a 1970 BMW 2002ti ALPINA race car. The BMW 2002ti ALPINA (“Touring Internationale”) was an iconic sport car racer in Europe in the late 1960s and early 1970s. Built by ALPINA GmbH, the BMW 2002ti ALPINA features ALPINA’s signature Weber side draft carburetors, engine upgrades, “pig cheek” flared fenders, and three-piece ALPINA light alloy wheels. The BMW 2002ti ALPINA is powered by a 2.0-liter, 220 horsepower, single overhead camshaft engine. The car is part of the BMW USA Classic Collection. The BMW 2 Series Active Tourer (not offered in the US) has been named a finalist for the 2015 World Car Awards’ “World Car of the Year” and “World Car Design of the Year” distinctions.

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In addition, the BMW i8 and BMW X6 have been named as finalists for the 2015 “World Luxury Car,” the BMW M4 Coupe/ BMW M3 Sedan for the 2015 “World Performance Car” award, and the BMW i8 for “World Green Car.” All category winners will be declared at NYIAS on Thursday, April 2. In addition, from the New York Auto Show, BMW will announce an app integration involving a leading streaming music and digital radio network that will enhance the driving experience for BMW drivers. The article BMW at the 2015 New York International Auto Show appeared first on BMW BLOG

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BMW M4 DTM completes opening test of the year

The crucial phase of preparations for the 2015 DTM season is underway. Two BMW M4 DTMs got their first test kilometres of the year under their belts in ideal conditions and beautiful spring weather in Portimão. The two cars in action completed a tot...

The crucial phase of preparations for the 2015 DTM season is underway. Two BMW M4 DTMs got their first test kilometres of the year under their belts in ideal conditions and beautiful spring weather in Portimão. The two cars in action completed a total of more than 3,000 kilometres between Monday and Wednesday. Six of the eight drivers who will compete for BMW Motorsport in the DTM in 2015 were given time at the wheel in Portimão. Over the course of the three test days, Bruno Spengler (CA), António Félix da Costa (PT), Timo Glock (DE), Tom Blomqvist (GB), Maxime Martin (BE) and Martin Tomczyk (DE) were all in action at the “Autódromo Internacional do Algarve”. This was Blomqvist’s first outing as a BMW works driver, having secured the eighth seat in BMW Motorsport’s DTM squad in February.

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The engineers focussed primarily on the set-up of the BMW M4 DTM in Portugal. The test also provided an important opportunity to test improvements to those areas of the car that are not subject to the homologation. The goal for the drivers was to spend as much time as possible on track, in order to regain a feel for the car on a racetrack after the long winter break. Portimão saw all three manufacturers in the DTM meet for the first time this year. The official ITR test is scheduled for 25th to 27th March in Estoril (PT). That is followed by the final tests in Oschersleben (DE) from 14th to 16th April. The 2015 DTM season then kicks off with the opening race in Hockenheim (DE) on 2nd May.

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Bruno Spengler: “That was a very productive test for us. We were able to complete our programme without any problems. There is obviously still some work to be done on the remaining test days, but we have definitely taken a step in the right direction. Our advantage compared to last season is that we now know the BMW M4 DTM much better, meaning we are more experienced when it comes to finding the right set-up. However, we also saw that the opposition has not been sleeping over the winter, and are in good shape.” António Félix da Costa: “That was my first workday at the track with my new team. The guys at BMW Team Schnitzer are extremely professional and I felt at home with them from the word go. My test day went very well. I started with the set-up that Martin Tomczyk had come up with the previous day, and it worked well for me too. It is a very good sign that different drivers are happy with the same set-up of the BMW M4 DTM. Because of this, I am very confident looking ahead to the rest of the pre-season preparations.”

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Timo Glock: “It was good to be back in the car and to find my rhythm after the long winter break. We had a few technical problems in the morning, but were able to work through a very good test programme in the afternoon. We found a few things that should help us move in the right direction with regard to the coming season. Our goal is to be back up there with the front-runners in 2015. This was a good start.” Tom Blomqvist:  “That’s the first time I’ve ever driven here in Portimão. The track is very interesting and demanding – a bit like a rollercoaster. In the first few laps I was a bit lost but once I figured out where it goes I was able to run the normal programme without any problems. I also got used to the BMW M4 DTM again after a few laps. After that everything was okay. This track is definitely a very good test for my fitness.“

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Maxime Martin: “It’s great to be back in the car after quite a long winter break. I enjoyed working with the BMW guys and the BMW M4 DTM again. It was a good day and I’m eager to continue preparing for the 2015 season in the weeks to come.“ Martin Tomczyk: “That was a very good test of stamina for me after the long break. Portimão is a tiring circuit with a lot of hills and bumps. You soon find out whether you are physically fit here. I really enjoyed myself, as we had a very good day of testing. We managed to test a lot of things. Over the winter, we tried to change a few things on the car, within the regulations. The first impression is that these changes seem to have paid off. However, that was only the first test. We will only find out for certain over the coming weeks.”

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The article BMW M4 DTM completes opening test of the year appeared first on BMW BLOG

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What BMW Cars Would Movie Villains Drive?

Product placement is a common theme in the movie industry and over the years, many BMWs were featured in smaller or larger movie titles. While some of the positive characters were seen driving a BMW of some sort, there are still many instances when t...

Product placement is a common theme in the movie industry and over the years, many BMWs were featured in smaller or larger movie titles. While some of the positive characters were seen driving a BMW of some sort, there are still many instances when the bimmers were associated with villains. We’ve looked back in the history of film and came up with a list of 15 movie characters you can definitely categorize as villains and who we see driving BMW cars. Everyone loves a good villain, so let’s have a look. 15. Dr. Evil – The Spy Who Loved Me While not a villain in the deepest sense of the word, his wacky personality and the desire to rule the world make him just that. Being quirky, Dr. Evil strikes me as a man who would definitely enjoy a BMW Isetta. Played by Michael Myers, this character is one of the most recognizable movie villains of all time. Just imagine him and his Mini Me, driving in an Isetta, scheming how to to make some new Earth destroying weapons.

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14. Joker – The Dark Knight While the Joker character has been played over time by many actors, the role played by the amazing Heath Ledger certainly can be considered one of the best portrayals ever seen in Batman movie franchise history. And as a wacky Joker, we definitely see him strolling in a dark BMW i3 with some blacked out wheels and dark tint. You can almost imagine him whizzing around in complete silence, activating yet another explosive package.

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13. Detective Alonzo Harris – Training Day The only car I can see Denzel Washington while portraying detective Alonzo Harris is a black BMW E39 5 Series. Tinted windows are a must. While an M5 would be an obvious choice for many, this character loves to prove a point, but be subtle about it. Something in the line of a 540i (you gotta have a V8 under the hood of course) would match him perfectly.

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12. Harry Lime And Marv Merchants – Home Alone The loveable villain duo from Home Alone is one of the classics in the movie history. Twenty five years later and every holiday season, these two entertain the living crap out of everyone. They are the real life’s equivalent of Wile E. Coyote and his endeavors in a lot of ways. So what’s their car? A BMW 2 Series Active Tourer without a doubt in my mind! Plenty of space, perfect for blending in the suburbs and looking inconspicuous.

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11. Agent Smith – Matrix Black BMW E60 5 Series. Preferably the 550i model. The E60 is part of that whole 2000s culture, with flip phones, software hacking and introduction of flame surfacing design. While Neo would most likely be driving a technology laden Lexus, the aforementioned Agent Smith fits perfectly in that generation 5 Series. One can only expect he would be able to utilize iDrive to find his way in the Matrix.

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10. Hans Gruber – Die Hard If anyone thinks Hans Gruber could be seen in anything but a BMW E32 5 Series, then he is sadly mistaken. The 1980s cars and movies just work perfectly together. No self respecting criminals, looking to steal billions of dollars would allow to be seen in anything but a dark blue 5 Series. That’s a fact! Third world country dictators drove a Mercedes, businessmen drove a BMW.

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9. Patrick Bateman – American Psycho While Patrick’s favorite play time were showboating his newly acquired business cards, or having nocturnal, psychotic activities, he still needs to get around so we see him driving a classic 3 Series, in this case the E30.

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8. Frank Costello – Departed Definitely one of those villains you gotta love and admire! His playful, yet sick and twisted nature, all combined with psychotic statements like: “What we generally do – in this country… is one guy brings the items and the other guy pays him. No tickee, no laundry!” A brown BMW E32 would be a perfect choice for Mr. Gangster.

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7. Ernst Blofeld – James Bond The cat stroking genius villain would definitely have a taste for something like a classic BMW 328. The subtle lines, overall beauty of post-war BMW design cues and a great engine, all make for a vehicle that looks great, but doesn’t exert too much attention. Something a detail oriented movie villain would definitely prefer.

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6. Sgt. Barnes – Platoon The BMW 3.0 CLS is the only car I can imagine Sgt. Barnes driving if and when he returned from ‘Nam. A perfect match of lunacy, exemplary performance and the will to kill you in every corner you drive through. Something a character like Barnes would definitely appreciate.

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5. Terminator Tough, indestructible and restless. This is how someone can describe Terminator, so it’s only fitting to find a car with similar traits. Meet the BMW X5M. The sheer power and brute force of the SUV, matched with high-speed and large size, weight and performance, make this a perfect vehicle for a movie villain like the Terminator.

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4. Hanibal Lecter Hanibal Lecter saw himself in a few movies as well. One might think the good ol’ doctor would love a steady, classy and sophisticated model like the BMW 5 Series, but we see him in a fancy and classy BMW Z8. The combination of design, pin-point engineering and the status it imposes, fits perfectly with Dr. Hanibal Lecter’s personality.

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3. Gordon Gekko – Wall Street The 80’s businessman often associates himself with the image of Gordon Gekko: great taste in fashion, ruthless, witty and successful.  And without a doubt, a BMW 7 Series is THE car he would drive, in this case, we opted for the E32 7 series. The in-car phone, brown leather seats and the golf clubs in the rear, are all the things he needs.

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2. Meryl Streep – Devil Wears Prada Villain in her own way, Miranda Priestly is one powerful and sophisticated woman. She inspires people while frightening them to death. While she was seen in a Mercedes-Benz S-Class in the film, in 2015 we see her in a beautiful M6 Gran Coupe, a stylish and luxurious car that fits the fashion world. Preferably in Silverstone Metallic exterior, beige leather inside.

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1. Darth Vader – Star Wars Yes, I am saving one of my favorite characters (not just villains) for last. Darth Vader is one of the most legendary villains ever imagined by Hollywood and in a non Sci-Fi world we would see him riding in blacked out BMW M6.

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The article What BMW Cars Would Movie Villains Drive? appeared first on BMW BLOG

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2015 Geneva Motor Show: ALPINA D4 Biturbo Coupe

The ALPINA D4 Biturbo Coupe comes to the 2015 Geneva Motor Show to showcase its beautiful and sporty lines. The design of the D4 Biturbo Coupe is characterized by short overhangs, precise, long-drawn-shoulder lines and a wide rear. The sporty and pur...

The ALPINA D4 Biturbo Coupe comes to the 2015 Geneva Motor Show to showcase its beautiful and sporty lines. The design of the D4 Biturbo Coupe is characterized by short overhangs, precise, long-drawn-shoulder lines and a wide rear. The sporty and purposeful design of the front spoiler is dictated by functional air intakes and operates in conjunction with the modest rear spoiler to improve stability at high speeds. Its profile rakes from an imposing, muscular front accentuated with bold lines to a clean and stylish rear. Together with the rear spoiler the Coupe’s aerodynamics are optimized for excellent high-speed stability while simultaneously maintaining a low drag coefficient. A twenty spoke wheel design with hidden air valves suit the D4 Bi-Turbo exceptionally well. Blue brake calipers with ALPINA lettering and signature twin tailpipes complete the appearance.

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The 3.0 liter turbocharged diesel produces a whooping 350 horsepower, making it currently the most powerful diesel in the middle class. 700 Newton meters of torque come at 1500-3000 rev / min to ensure an extremely superior form of transportation.

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ALPINA specifies a DIN curb weight of 1585 kg for D4 Biturbo Coupe which accelerates in 4.6 seconds from 0 to 100 km/h. The 230 kg heavier ALPINA D4 Convertible needs four tenths more to achieve the same task. Top speeds for the two powerful diesels are 278 and 275 km/h, respectively.

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The article 2015 Geneva Motor Show: ALPINA D4 Biturbo Coupe appeared first on BMW BLOG

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Leather vs Leatherette vs Cloth – Which one should I get?

If you’ve ever sunk yourself into one of the leather thrones of a BMW 7 Series or X5, you’ll know just how comfortable and supportive seats of any kind can be. BMW is one of the better makers of bum supporters in the industry. Somehow, the Bavari...

If you’ve ever sunk yourself into one of the leather thrones of a BMW 7 Series or X5, you’ll know just how comfortable and supportive seats of any kind can be. BMW is one of the better makers of bum supporters in the industry. Somehow, the Bavarians are able to make seats that both comfort and support, allow for both long journeys without fatigue and stability during hard driving. But a common misconception in the car industry, is that seats need be real leather in order to be comfortable or of high quality. Many complain that real leather is an optional extra in some BMWs, such as the entry-level models of the 5 Series and X5 SUVs. While BMWs genuine leather seats are wonderful, BMW has been selling leatherette seats (now called SensaTec), a sort of synthetic leather not made from animal hide, for ages now. Recently I spent a week in a new 4-Door MINI Cooper S with some of these leatherette seats, and found them to be fantastic. They were missing some of the suppleness found on higher-end, real leather seats, but as far as quality and comfort go, they were superb. My E36 328i, from 1996, has leatherette sport seats, and they are both comfortable and supportive, although far from the quality of the much newer MINIs.

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With the inception of the new M3/M4, BMW came up with some new seats that are a blend of both leather and cloth. A brilliant idea, as cloth seats are lighter, often times sportier, cheaper and don’t get as hot during summer or as cold during winter. There’s a wonderful luxury in having cloth seats, as they are less needing of maintenance to keep them looking pretty. The downfall of cloth seats, however, is the fact that they can stain. So it’s give and take.

Alpine White BMW F82 M4 In For Some Mods At EAS 21

I’ve been asking for cloth seats with manual adjustments in low-end North American BMWs for years now. It would keep both cost and weight down to offer cloth buckets in something like a 228i. It would also compliment the sporty nature of the car, as do the seats in the M3 and M4. And I’d like to be able to have a cheap BMW with no fancy gear, just the brilliant little four-banger and a row-your-own transmission. BMW likes a la carte style optioning, why not have cheap options like cloth seats? There are many detractors of both leatherette and cloth, though. Some people find anything less than Full Merino Leather to be subpar in a vehicle wearing a blue and white roundel. Some may call that snobbery, while others call it taste. Leatherette and cloth seats offer cost savings for people who’d rather put their money into other options, performance or otherwise. Both “inferior” seat materials also allow people with specific lifestyles to buy BMWs. Members of PETA, and its followers, choose not to buy or use products made from animal suffering. I, personally am not concerned with real leather being used in seats, but i can perfectly understand if someone would like to have a BMW that didn’t require animal products. Vegans are also against animal products, therefore BMWs would be out of the question for them if leatherette weren’t an option. Now, if vegans were only a minute portion of the population, then this wouldn’t be an issue to BMW. However, in the modern, hipster times, everyone seems to be a vegan. Name any celebrity and it’s a good possibility they’re a vegan. So It’s only fair that BMW offer such items to accommodate them.

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Leatherette seats, especially BMWs (I’ve sample many other brand’s and the quality varies greatly), or cloth seats offer more options for a larger variety of customers than just leather does. They also don’t diminish the quality or image of the brand. The article Leather vs Leatherette vs Cloth – Which one should I get? appeared first on BMW BLOG

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