200 MPH Club: Ford GT vs. Murcielago, SLR McLaren, Carrera GT

Life begins at 200 mph. ...

Life begins at 200 mph.

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F83 M4 Convertible hits the weight scales

EAS put an M4 convertible on the scale. The specs were:- 0ZEC Executive Package- 2MK M Double-clutch Transmission- 02VF Adaptive M Suspension- 02VY 19″ Wheel 437 M Mixed Tires- 1/2 tank fuel The M4 weighed in at 4088 pounds. ComparisonF80 M3 ...

EAS put an M4 convertible on the scale. The specs were:- 0ZEC Executive Package- 2MK M Double-clutch Transmission- 02VF Adaptive M Suspension- 02VY 19″ Wheel 437 M Mixed Tires- 1/2 tank fuel The M4 weighed in at 4088 pounds. ComparisonF80 M3 Sedan (Total weight: 3590lbs.): http://f80.bimmerpost.com/forums/sho….php?t=1000776F82 M4 Coupe (Total weight: 3564lbs.): http://f80.bimmerpost.com/forums/sho…4&postcount=25 The convertible appears to be right on par with BMW’s claim of ~500lb. heavier than fixed-top variants.

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BMW USA sees early success with i3 Super Bowl commercial

Last week BMW announced their return to Super Bowl commercials after a four hiatus. The star of the new Super Bowl ad is BMW’s first electric vehicle, the i3. The Vision Behind The Commercial The commercial begins with a flashback to NBC’s To...

Last week BMW announced their return to Super Bowl commercials after a four hiatus. The star of the new Super Bowl ad is BMW’s first electric vehicle, the i3. The Vision Behind The Commercial The commercial begins with a flashback to NBC’s Today Show in 1994 with Katie Couric and Bryant Gumbel talking about this “new thing” – the Internet. The historical footage focuses on the “@” symbol and email, and how communications apparently travel over the Internet, creating confusion among the popular TV hosts.

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Next, the commercial switches to 2015 and puts the spotlight on the BMW i3. Couric and Gumbel are now struggling to understand what the i3 is and even how it was made, bringing back memories from 21 years ago.

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The ad concept for “Newfangled Idea” was devised by our agency Kirshenbaum Bond Senecal + partners,” says Manuel Sattig, Manager, Brand Strategy and Communication, BMW of North America, to BMWBLOG. “We wanted to make sure that we had a spot worthy of a Super Bowl commercial and we immediately knew “Newfangled Idea” was unique. ” Working With TV Stars The commercial went through iterations to arrive at the final format, one of them involves more air time for Couric and Gumbel. “The initial concept of the spot had less of Katie and Bryant today, we all decided that bringing them back and filming more of them in the i3 was just what we needed,” Sattig tells us. BMW says landing the two TV personalities was an easier task than expected, with both of them loving the idea on the spot. “We did not have to convince them,” says Sattig. “And when you look at the spot and the behind-the-scenes footage, you can really tell that Couric and Gumbel had a lot of fun during the shoot.” The Demographic Sattig went on to explain the message behind the commercial and what BMW hopes to achieve with the Super Bowl ad. “Electric mobility is at a tipping point and we are on the verge of something great,” says Sattig. “But some people might not be aware of all the possibilities this new form of mobility provides.” Super Bowl is the most viewed event in the world and a perfect marketing venue when February comes every year. “With one in three Americans tuning into the Super Bowl, it’s the perfect opportunity to raise awareness for e-mobility and the innovations and solutions we have with BMW i,” adds Sattig. “We love the final ad and it appears the audience does too,” concludes Sattig. Early Success And ROI BMW USA says the i3 commercial has already proven to be successful, even though it was released on the web only so far, a week before the Super Bowl.  The spot has received over 4.2M views on YouTube – as of January 28 – and internal metrics point to a successful campaign. “Over 61% of the traffic that is coming to BMWUSA to build a BMW i3 are new to the site – compared to 47% for other models,” Sattig reveals to BMWBLOG.  “Additionally, people are requesting more information about the BMW i3 at a rate of 10X more than we saw the previous week.” In the last few years, Audi has been one of the biggest spenders in Super Bowl weekend, but this year the German automaker announced that it won’t participate in the event. So naturally, many have begun to wonder whether Super Bowl commercials still deliver a decent return on investment. “If your target is to generate awareness and recognition for a product, the Super Bowl is one of the best platforms to create that,” says Sattig. “Please understand that we cannot go further into the details of our investment,” says Sattig when asked about the money invested in the making and distribution of the BMW i3 commercial. The article BMW USA sees early success with i3 Super Bowl commercial appeared first on BMW BLOG

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Chris Harris And His 2014 Favorite Cars For 42 Minutes Around The Track

Chris Harris is back again but this time with 42 minutes of ultimate driving around the Algarve race track in Portugal. Harris gets his hands on two Ferraris, two Porsches, an Aston Martin, a BMW and a very special Renault. Sponsored by Pirelli and h...

Chris Harris is back again but this time with 42 minutes of ultimate driving around the Algarve race track in Portugal. Harris gets his hands on two Ferraris, two Porsches, an Aston Martin, a BMW and a very special Renault. Sponsored by Pirelli and hence no shortage of performance tires, Harris goes nuts with his usual drifting sytle. He finds himself driving a Porsche 918 Spyder and GT3, a Ferrari F12 and 458 Speciale, Renault Megane Trophy R, Aston Martin V12 Vantage S and the new BMW M3. If you have 42 minutes to spare, the video is a must see, but if you’re only interested in the BMW coverage, skip over to 25:55 minutes and see the M3 drifting around the amazing track. The article Chris Harris And His 2014 Favorite Cars For 42 Minutes Around The Track appeared first on BMW BLOG

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2015 X5 M looking great in Long Beach Blue

2015 X5 M (F85) dealer demo cars have begun arriving at US dealerships. Here’s a great look at the all new X5 M in an all new color – Long Beach Blue. ...

2015 X5 M (F85) dealer demo cars have begun arriving at US dealerships. Here’s a great look at the all new X5 M in an all new color – Long Beach Blue.

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My Automotive Pet Peeves, Part 1

Much of what automakers add should be taken away. ...

Much of what automakers add should be taken away.

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Alpine Vision Gran Turismo Concept Adds a French Twist to GT6

Offers some hints for 2016 production Alpine. ...

Offers some hints for 2016 production Alpine.

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2015 Land Rover Discovery Sport Review

Disco plays a new tune. ...

Disco plays a new tune.

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BMW 428i xDrive Gran Coupe – Photo gallery from France

When BMW launched the 4 Series Gran Coupe last year, many journalists referred to the four-door coupe as one of the best looking BMWs in the current lineup. And these photos from the snowy Alps come to confirm that. BMW 4 Series Gran Coupe comes to m...

When BMW launched the 4 Series Gran Coupe last year, many journalists referred to the four-door coupe as one of the best looking BMWs in the current lineup. And these photos from the snowy Alps come to confirm that. BMW 4 Series Gran Coupe comes to market to compete with the equally stunning Audi A5 Sportback. A5 sales have been too strong for BMW to ignore, even if it means risking to angry some of the hardcore BMW fans who are seeing more and more BMW niche models. The four-door coupe 4 Series sits above the two-door coupe model and below the M4 Coupe.

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BMW 4 Series Gran Coupe combines the sleek look and sporty character of the 4 Series Coupe with the functionality provided by four-doors and a spacious, flexible luggage compartment. READ ALSO: BMW 428i Gran Coupe Test Drive

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The 2015 BMW 4 Series Gran Coupe arrived in the US last summer with two engine choices. The 428i Gran Coupe features BMW’s award-winning 240hp TwinPower Turbo 2.0-liter four-cylinder while the 435i Gran Coupe is powered by the much-lauded 300hp TwinPower Turbo 3.0-liter inline six. The 428i xDrive Gran Coupe was also be available at launch with BMW’s intelligent all-wheel drive system. All versions are offered in the US with an 8-speed sport automatic transmission.

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The article BMW 428i xDrive Gran Coupe – Photo gallery from France appeared first on BMW BLOG

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The Internet was scary, but electric vehicles shouldn’t be

Change is always scary. New technologies that change the way we live will always make the masses nervous. It’s understandable, really. We get very used to the way things are, and as soon as we get comfortable, things change again. It happened with ...

Change is always scary. New technologies that change the way we live will always make the masses nervous. It’s understandable, really. We get very used to the way things are, and as soon as we get comfortable, things change again. It happened with computers first, then with the internet and now it seems to be happening with electric vehicles. There’s no doubt that people seem to view the electric car as a bit of a gimmick, much like the Internet at first. They disregard the electric vehicle as a regular form of transportation, simply because they cannot grasp the full picture. Sure, right now it may not be the absolute best way of getting around, but the day is coming when EVs will be the norm.

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In 1994, Brian Gumbel and Katie Couric seemed flabbergasted, on The Today Show, by the notion of the Internet. 21 years later and people wouldn’t know what to do without it. If the entirety of the Internet were to fail, worldwide, there would be wide spread pandemonium as the world suddenly crashed. Yet, people seem to forget that just a few presidents ago it was just a gimmick in most people’s minds. So, why the constant fear of electric propulsion? Well BMW put Gumbel and Couric in an i3 and had them reenact their confusion, this time for the i3, for BMWs upcoming Super Bowl commercial. This will also be the first BMW Super Bowl commercial in four years. Their confusion is acted out obviously, but the sentiment is real in most people.

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When I had an i3 on test for a few days, it was met with “Ooohs” and “Aahhs” at the looks and the interior. It was when I told them that it was fully electric when they ceased and their noses wrinkled. I might as well have told them it ran on pureed baby seal. “Electric? But how far can you really go?” they would ask. Understandable question, no doubt. But when I told them that the range was around 80 miles, they looked at me as if horns were growing out of my forehead.

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Not one person I spoke to about the i3 has a daily commute of anywhere near 80 miles, yet they scoffed at the number. At the time, my daily commute was 100 miles and I made it work for the time I had it. Yet the i3 was met with disdain, simply because it couldn’t make a cross-country road trip as easily as their Ford Explorer. I was as flabbergasted at the negativity as they were at the range. I literally drove 100 miles in one day without burning a single drop of fuel, while doing perfectly average highway speeds in perfect comfort and near silence, all while listening to a crystal clear radio and people would still say “well what if you had to go even further?” It seems that with new technology, most people can only see the flaws, the warts. Not everyone is afraid, though. There are many early adopters who see the i3 as a breath of fresh air amidst the sea of tepid, murkiness that is most of the auto industry. The i3 seems to have a small cult following who enjoy its EV quirkiness. And I can entirely understand their excitement. After just three days with the i3, I was smitten with its spunky, charms. There are a few Americans who share that same feeling, however, it seems it may take a while longer before the masses become as smitten as those select few.

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A shame, really, as the i3 is a technological masterpiece and a damn good car. Hopefully it doesn’t take 21 more years for people to get behind the idea of an i3, or any EV for that matter. The article The Internet was scary, but electric vehicles shouldn’t be appeared first on BMW BLOG

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