2016 Cadillac CT6 Will Get Rearview Mirror Camera

Caddy says rear vision increases by 300 percent. ...

Caddy says rear vision increases by 300 percent.

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Video Profile: 1970’s BMW Designer Paul Braq

From 1971 to 1974 Paul Braq was head of design at BMW shaping such cars as the first 7 Series and the iconic BMW… The post Video Profile: 1970’s BMW Designer Paul Braq appeared first on… [[ This is a content summary only. Visit my w...

From 1971 to 1974 Paul Braq was head of design at BMW shaping such cars as the first 7 Series and the iconic BMW… The post Video Profile: 1970’s BMW Designer Paul Braq appeared first on… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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Ask BMW Executives Anything You Want

This is that time of the year again! In less than a month, BimmerFile will attend the 2015 North American International Auto Show in… The post Ask BMW Executives Anything You Want appeared first… [[ This is a content summary only. Visit m...

This is that time of the year again! In less than a month, BimmerFile will attend the 2015 North American International Auto Show in… The post Ask BMW Executives Anything You Want appeared first… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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Options of the Future – What to Expect on 2016 & 2017 BMWs

Thanks to a crafty Bimmerpost forum member we’ve had an excellent look at future BMWs. Going through some backdoors he’s been able to gain… The post Options of the Future – What to Expect on… [[ This is a content summary only. V...

Thanks to a crafty Bimmerpost forum member we’ve had an excellent look at future BMWs. Going through some backdoors he’s been able to gain… The post Options of the Future – What to Expect on… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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BMW’s Snapchat-Inspired Campaign Aims To Attract Young Customers

BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share pictures that last only seconds. The inspiration comes from the highly popular Snapchat app which h...

BMW with the help of agency Kirshenbaum Bond Senecal + Partners is launching a social campaign and website dubbed Snowchat, which will let users share pictures that last only seconds. The inspiration comes from the highly popular Snapchat app which has grown into tens of millions of young users. The Snowchat site features the new BMW X4 which aims at a younger demographic. The Snowchat website let’s users wipe away the windshield to draw different shapes or messages. The virtual artwork can be shared on social media channels, like Facebook or Twitter. Built on the concept of ephemeral messaging, the image will disappear after five seconds upon opening. “We wanted to keep it very simple and tap into behavior that’s already out there with people who are online and using their phones,” said Paul Renner, executive creative director at Kirshenbaum Bond Senecal.

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BMW hopes that the simplicity and ephemeral nature of the drawings will encourage users to get creative and share them with their friends. “We are trying to open our arms wider than just car enthusiasts and BMW fans,” Renner said. “We’re trying to invite people into the brand and let us be a part of their daily lives for the holidays.” BMW has been pushing lately different marketing channels, from microsites for new products to Tumblr pages or the new Medium blogging platform. In an interview with BMWBLOG, Trudy Hardy, VP of Marketing for BMW USA, said the company is constantly adapting and revising their social media strategies to ensure the most engaging campaigns are being implemented. [Source: AdWeek] The article BMW’s Snapchat-Inspired Campaign Aims To Attract Young Customers appeared first on BMW BLOG

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Video: Mirror Ad "Transforms" Every Car into a 2015 Porsche Macan

Computer trickery turns your Kia into a Porsche. ...

Computer trickery turns your Kia into a Porsche.

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Custom BMW Motorcycle Parts Available from Roland Sands Design

With the introduction of the BMW Concept 90 in 2013, Roland Sands Design showed their ability to customize BMW motorcycles. The shop is best known for their work on V-twins but customers are now demanding parts for BMW’s Boxer. “The Conce...

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With the introduction of the BMW Concept 90 in 2013, Roland Sands Design showed their ability to customize BMW motorcycles. The shop is best known for their work on V-twins but customers are now demanding parts for BMW’s Boxer. “The Concept Ninety and the series version of the nineT have brought a taste of something […]

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2016 Audi Q7 Features New 3D Sound System

Bang & Olufsen system packs 1,920 watts. ...

Bang & Olufsen system packs 1,920 watts.

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Hyundai to Debut New Audio Display Infotainment System at CES

2016 Hyundai models to feature Android Auto, Apple CarPlay ...

2016 Hyundai models to feature Android Auto, Apple CarPlay

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McLaren Sports Series Teased

New 911 fighter will debut in the second quarter of 2015. ...

New 911 fighter will debut in the second quarter of 2015.

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