By The Numbers: Lexus beats BMW and Mercedes in July sales

Lexus scored its first monthly win this year in U.S. luxury-vehicle deliveries, ahead of Mercedes and BMW. The Japanese luxury automaker reported an increase of 9.1 percent in sales in July, equating to 29,816 units. Mercedes-Benz posted a 1.2 percen...

Lexus scored its first monthly win this year in U.S. luxury-vehicle deliveries, ahead of Mercedes and BMW. The Japanese luxury automaker reported an increase of 9.1 percent in sales in July, equating to 29,816 units. Mercedes-Benz posted a 1.2 percent gain to 27,526, and the BMW brand said Monday that sales climbed 2.1 percent to 26,970. Lexus’ sales were aided by the new NX crossover and the ES Sedan which both had aggressive incentives in July. More and more consumers can be found at the level-entry models, BMW’s $32,950 3 Series, Mercedes’s $31,500 CLA-Class and the $34,480 Lexus NX are bringing a younger customer base to the brands.

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For the year, Lexus deliveries have climbed 14 percent to 188,664. BMW holds the sales lead through July with a 6.4 percent advance to 195,593. That’s 3,097 more than Mercedes, which has gained 7.7 percent to 192,496. For July, BMW was led by increases of 49 percent for the X3 SUV and the larger X5, which more than doubled. Audi continue to show record numbers as well, 21 percent to a July record 17,654 units. For the year, Audi is up 12 percent to 111,269. Cadillac saw sales decline by 7.1 percent compared to the same month last year, for a total of 14,154 units, while Infiniti showed double growth digits: 22.2 percent – 10,433 units. Jaguar also continues to grow in the U.S., 7.3 percent – 6,253 units.

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Numbers by Autonews   The article By The Numbers: Lexus beats BMW and Mercedes in July sales appeared first on BMW BLOG

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Is Apple going to buy BMW, Mr Krueger?

BMW’s new CEO, Harald Krueger spoke exclusively with Frankfurter Allgemeine Zeitung about the current state of BMW affairs and what’s coming in the future. Among many topics, the German outlet also talked about the relationship between BM...

BMW’s new CEO, Harald Krueger spoke exclusively with Frankfurter Allgemeine Zeitung about the current state of BMW affairs and what’s coming in the future. Among many topics, the German outlet also talked about the relationship between BMW and Apple, and how will that play out in the future. The electric SUV topic also came up, along with the Formula 1 return rumors. Here is the full translation of the interview. Mr Krueger, will the car of the future come from Apple, Goggle and Co.? Is it time for German luxury manufacturers to throw in the towel?

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No, I firmly believe that German auto manufacturers will continue to play a major role – if not the key role – in shaping the individual mobility of the future. We take every new competitor seriously – but we also know what we are good at. Building cars isn’t that difficult. That may be true for some cars. But not every manufacturer can meet premium car customers’ high demands for comfort, safety, dynamic performance, quality, design and brand strength – and do so worldwide. Many have tried to build cars and failed. But the big companies from Silicon Valley are not just some newcomer from Asia. Don’t get me wrong: The only car manufacturers with a future are those who anticipate customer wishes, new technologies and social changes early. We are looking very closely at how the IT industry does things – there is a lot worth thinking about. Related: How Harald Krueger is shaping up the future of BMW What are you looking at, for example? There are two things that always impress me: Their openness and innovative entrepreneurial spirit and the incredible speed with which new business ideas and technological innovations are realised and implemented. In Silicon Valley, three months is an eternity. This shows that in an era of digitalisation, everything moves much more quickly. Changes happen faster and are more disruptive – and that is something the automotive industry has to get used to. I say that as someone who grew up with the seven-year rhythm of our industry’s model cycles. That is how long it usually takes for the next model to come onto the market. Today, customers expect to have a new software downloaded as soon as it becomes available – and not have to wait until they buy their next car. Our communication with the customer and vehicles also needs to be faster. That is what is meant by connected driving. How quickly will this happen? We have already made a lot of progress – but we still have a long way to go. Safety and comfort would be significantly enhanced if your car could warn you of a danger around the next corner, an approaching storm or changes to road layouts due to roadwork – and in real-time too, because other vehicles provide the very latest information on a joint data platform.

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Apple CEO Tim Cook came for a visit and you supposedly talked about cooperation: What exactly is BMW planning with Apple? Are you selling your i3 carbon body to California? We hold regular talks with companies from the international IT industry – and the same applies to Apple. The discussions were about vehicle connectivity within our Connected Drive Services. What if Apple, with all those billions in the bank, had the idea of buying BMW? Then I think I would know about it. But, no, seriously: We have a shareholder structure that enables long-term, forward-looking development of the company. Our autonomy is one of our core strengths and the basis for our company’s success – it is firmly embedded in our DNA. What characteristics does a BMW car powered by an electric motor have? As soon as you drive an i3 or an i8, you realise that dynamic performance and electro-mobility don’t have to be a contradiction in terms. We have redefined our legendary “sheer driving pleasure”. Successful premium products share a number of characteristics – including unique product substance and quality, as well as design and a strong brand. That is what makes our cars so desirable, combined with the BMW tradition – the history of our brand. The origin of the brand is very important to our customers. I was recently amazed by a group of Chinese customers who were able tell me the whole model history of the legendary BMW 2002 all the way to the current 3 Series – they knew what they were talking about and were very enthusiastic.

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China is the most important market for your flagship BMW 7 Series. How will the Chinese stock market crash affect your company? We always knew that the double-digit growth of recent years in the Chinese automobile market could not last forever. The market in China is normalising fast – that was foreseeable. Our strategy has always been not to become dependent on a single region, so we ensure a good balance between the three regions: the Americas, Europe and Asia. NAFTA plays an increasingly important role – which is why we are expanding our plant in the United States and planning an additional plant in Mexico. All the same, you can’t be indifferent to developments in China. We are following developments very closely and working with our dealers to broaden their business model: Aftersales, service and financing are becoming increasingly important alongside regular new car business. One thing we mustn’t forget: China is the world’s largest single market and still offers good opportunities for growth over the medium and long term. The relatively low-rate of car ownership, a growing middle class with high brand affinity and a good infrastructure – these conditions all affirm the market potential, even if competition is getting tougher. You have been able to obtain terrific prices so far in China: Every 7 Series sold there earns four times as much profit as the same car sold in Germany. The BMW brand is extremely desirable in China, and the 7 Series is particularly popular. Every social climber with his BMW is saying: Look at me, I made it. The phenomenon of successful business people rewarding themselves with a BMW, and signalling their success to others, is not specific to China. We see the same thing in all markets, albeit in different forms. In India, for example, the X6 is the preferred car of successful businesswomen; in the United States, the percentage of women buying the 7 Series is higher than average.

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Wait a minute: The X6 is that flashy SUV people here make fun of as a macho “tank”... That is a bit of an exaggeration, I’d say. People may have different opinions about that car, but it has been a phenomenal success worldwide. Here, on the other hand, young people are increasingly doing without their own car; they find their status symbols elsewhere. I know from my own kids how important their smartphone and internet are to them, but that doesn’t mean cars have lost their fascination for young people – although it is true that, for a limited period of their lives, young people attach less importance to owning a car. Is this clientele lost for ever? Not at all. Our industry is shifting from manufacturing cars to providing mobility – and we are showing the way with car-sharing with “DriveNow”. Young people rent out a Mini, a 1 Series, an i3 – then, at some point, they buy one of our group’s premium brands. That’s what you hope. It’s a hope confirmed by our market research. In discussions about the lack of interest in cars, people forget that the idea of temporary periods without car ownership is something of a central European phenomenon. Take a look at Asia, and North and South America, where people continue to strive for car ownership and work hard to be able to own their own car one day. That may partly be due to lack of public transport. But the main driving factor is the fascination of the car as a tool for achieving individual mobility and freedom. Can you explain to us why people in countries with speed limits buy a high-performance BMW, when they are never allowed to put it through its paces? The pleasure of driving our cars is not just confined to driving at top speed. Strong brands such as BMW, Mini and Rolls-Royce have much more to offer than raw power. You get a feel for a BMW’s outstanding dynamic performance in many different driving situations – when you start the car, or accelerating or driving round corners.

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But will you stay out of Formula One – or will you reverse the decision made under your predecessor, Dr. Reithofer? No, Formula One no longer fits our BMW Group strategic alignment. EfficientDynamics and sustainable mobility can be transported better through other formats. Our withdrawal from Formula One was, and still is, the right decision. When will you be bringing out the first SUV with an electric motor? Tesla is introducing one in the autumn; once again, the Germans are playing catch-up in the environmental field. Not at all! What about the X5, which will be available from the autumn as an ultra-economical hybrid? In the city, it runs on battery, with a conventional combustion engine for longer distances, using an extremely sophisticated technology. Why is electro-mobility making such slow progress in Germany? Nobody believes in the goal of one million electric cars on the roads by 2020. That goal is still valid. But no one is buying electric cars. Why is that? “No one” certainly doesn’t apply to our BMW i cars. In the first half of this year, we sold more than 12,500 BMW i cars worldwide – about one out of every ten in Germany. There are a number of reasons why electric-car business is not so dynamic currently – one of them is that the network of charging stations is not yet as dense as we would like it to be. But we only have a limited influence on that. But it is your responsibility to build cars with a bigger range. We are working on it. Range is an argument – even though 150 kilometres is enough for most people to commute to work and back. Many people are worried about being stranded – and that makes customers nervous: They test-drive the i3, they love it – but then some of them still order a BMW 1 Series. Driving an electric car has not yet become a learned and practiced behaviour. Change processes take time. And because of that, proud companies like BMW and Daimler that earn billions in profit, are calling for government incentives, paid for from taxpayers’ money? We are not lining up for subsidies. We are only emphasising how important it is that Germany be a lead market for electro-mobility. Technology developed here should also be used here. Otherwise, it becomes difficult to sell that technology in the rest of the world. The figures show that the percentage of electric cars sold is higher in countries with government incentives. When you talk about incentives, what do you mean, if not subsidies? There are lots of possibilities, from separate lanes to avoid traffic to easier write-offs for company cars to free parking spaces.

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You have invested billions in electric cars and, last year, you sold just 16,000 i3s – isn’t that a flop? On the contrary: The i3 is a huge step forward for us. We were faster and bolder on electro-mobility than anyone else – that is true. Of course, the decision to build the i3 and the i8 was not without its critics inside the company. But it is paying off, and we are learning lessons for other models. Without the i project, we would not know how to handle carbon fibre. And that is how we managed to make the new 7 Series 130 kilos lighter – and the lightest luxury sedan in its segment. Are you planning additional i models? There’s still room for more numbers between i3 and i8, but I can’t say any more at the moment. Can you be sure that the electric motor will even prevail as the next technology? Over fuel cells or hydrogen? An electric motor can be powered by a fuel cell or a battery. We don’t know yet what will win through over the long term. As manufacturers, we have to take a multi-pronged approach and follow several different paths. That is also one of the reasons why market entry is so costly for newcomers. You arch-rival, Daimler, is currently setting one new record after another: How many S Class drivers do you aim to win over with the 7 Series? There is an overlap, of course, between potential buyers. We naturally want the new 7 Series to win new customers: the more, the better. And how’s that going? Based on the feedback I have received so far, from customers and the media, I am optimistic. But let’s wait until after the market launch on 24 October. The interview was conducted by Georg Meck and Holger Steltzner. The article Is Apple going to buy BMW, Mr Krueger? appeared first on BMW BLOG

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The Ghost Chameleon BMW 335is Project by PSI

Legend tells of a warrior that moved in the shadows, striking at will without warning, only to disappear before the enemy caught even a glimpse. While we here at PSI don’t always believe in legends, what we do believe in are diehard enthusiasts...

Legend tells of a warrior that moved in the shadows, striking at will without warning, only to disappear before the enemy caught even a glimpse. While we here at PSI don’t always believe in legends, what we do believe in are diehard enthusiasts with a true passion for BMW and motorsport, and the friends we make within that category. Florida-based PSI tuning shop unveils their latest project dubbed: The Ghost Chameleon. Based upon the E92 335is, the exciting project is not only of the most unique and purposeful cars of its kind in the country, but also a head turner. The owners asked PSI for the car to be fast and effective on a race track or road course while maintaining a level of visual appeal.

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For the perfect ride height while maintaining good compliance, PSI installed a set of KW Clubsport coilovers that allow for fine-tuning the critical compression and rebound attributes of a suspension setup. In front of those are a complete high-visibility StopTech 355mm/345mm big brake kit with calipers painted in Ithaca Verde for maximum contrast with the body color and wheels. These monster units ensure fade-free speed reduction, lap after lap, while the sturdy SPEC Stage 2 clutch and UUC short shifter enable quick, fluid movement between gears. A gorgeous set of Apex EC-7 18″ wheels wrapped in Nitto NT05s help reduce weight, look fantastic, and grip like a cat being held over a pool.

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The shop also wanted maximum chassis stiffening, so a full bolt-in roll bar was sourced from Fall-Line Motorsports, also painted Ithaca Verde, and a snug set of the venerable Recaro Pole Position seats were fastened down, using Macht Schnell floor mounts. For FIA-level restraints, PSI turned once again to Sabelt, who delivered an amazing 6-point harness to hold the driver in place while engaged in combat. Behind everything, working in concert with the roll bar, is a new PSI Edition alcantara rear seat delete and closeout with custom stamped aluminum panels.

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To guide the assault, a BMW M Performance alcantara steering wheel with Ithaca Verde stripe was installed, and a P3 Cars boost vent gauge monitors vital signs. Power is delivered in short order by a BMS JB4 for N54, BMW DCI, and a healthy pair of VRSF catless downpipes. Active Autowerke, who have teamed up with PSI, supplied a charge pipe and BOV, their excellent front-mount intercooler and a full stainless exhaust system. The careful combination of all these parts ensures a never-ending surge of building acceleration off the line and out of each corner.

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Last but certainly not least, PSI addressed the exterior. Again, it was decided to go big or go home, so the entire roof was removed and an OEM E92 M3 carbon fiber roof and headliner replaced it. Needless to say, not only does it look amazing, the functionality of a lower center of gravity serves a significant purpose while cornering.

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Additionally, OEM E92 M3 side mirrors were painted in Ithaca Verde to match the 335is badges, the BMW Performance carbon fiber rear spoiler’s CRT stripe, and the i8 style front grilles. Completing the aggressive motorsport approach is an Arkym carbon fiber front lower spoiler, adding that extra bit of additional downforce.

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While the original paint color was black, PSI had a matte gray wrap applied by Carbon Wraps Orlando, and the effect is mouthwatering when paired up with the black wheels, carbon fiber roof and those unmistakeable Ithaca Verde accent pieces. In the end, PSI created a machine designed for relentless attack during competition events, and integrated the highest quality parts with ingenuity and creativity.

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MOD LIST Suspension and Brakes KW Clubsports Stoptech BBK F/R (355mm/345mm) in Ithaca Verde Apex EC-7 18″ Nitto NT05s SPEC Stage 2 clutch UUC Short Shift Kit Motorsport Hardware 75mm Studs/ and race nut conversion Interior Fall Line GTR Roll Bar painted Ithaca Verde RECARO pole positions Macht Schnell Floor Mounts and Anti Sub Bar BMW M Performance alcantara steering wheel with Ithaca stripe Sabelt 6-point competition harnesses P3 Cars boost vent gauge PSI EDITION alcantara rear seat delete and closeout with stamped aluminum panels Performance BMS JB4 (N54) BMS DCI VRSF catless downpipes AA charge pipe and BOV AA Sport front mount intercooler AA full stainless exhaust Custom coding by Mike Benvo @ BPM Sport Cosmetic OEM E92 M3 carbon fiber roof & headliner OEM E92 M3 side mrrors painted in Ithaca Verde Matte gray wrap by Carbon Wraps Orlando i8 style painted front kidney grilles Ithaca Verde 335is badges BMW Performance carbon fiber rear spoiler with CRT stripe Arkym carbon fiber front splitter The article The Ghost Chameleon BMW 335is Project by PSI appeared first on BMW BLOG

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WHATCAR? Group test – BMW M3 vs Mercedes-AMG C63

WHATCAR? Group tests the BMW M3 vs Mercedes-AMG C63. Read their take on both cars and how they compare inside. ...

WHATCAR? Group tests the BMW M3 vs Mercedes-AMG C63. Read their take on both cars and how they compare inside.

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AUDI, BMW & Daimler Agree to Buy Nokia’s HERE Digital Mapping Business

With suitors reportedly ranging from from Apple to Uber Nokia’s mapping business HERE finally a new owners. Several of them. Given the importance of… The post AUDI, BMW & Daimler Agree… [[ This is a content summary only. Visit ...

With suitors reportedly ranging from from Apple to Uber Nokia’s mapping business HERE finally a new owners. Several of them. Given the importance of… The post AUDI, BMW & Daimler Agree… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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BMW USA Sales Up 2.1% in July 2015

Unlike it sister company MINI, BMW USA sales are up 2.1% in July 2015 compare to the same month last year. This performance appears… The post BMW USA Sales Up 2.1% in July 2015 appeared first on… [[ This is a content summary only. Visit m...

Unlike it sister company MINI, BMW USA sales are up 2.1% in July 2015 compare to the same month last year. This performance appears… The post BMW USA Sales Up 2.1% in July 2015 appeared first on… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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MINI’s New Connected App And What it Means for BMW Connected

A month ago MINI released it’s new brand strategy focused on a less is more philosophy and a higher degree of sophistication. While the… The post MINI’s New Connected App And What it… [[ This is a content summary only. Visit m...

A month ago MINI released it’s new brand strategy focused on a less is more philosophy and a higher degree of sophistication. While the… The post MINI’s New Connected App And What it… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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BMW Group at the 2015 Frankfurt International Motor Show

BMW Group will be exhibiting from 15 – 27 September in Frankfurt with a one-of-a-kind stand architecture that takes modern experiential marketing to a whole new level. Under the BMW Group umbrella, the BMW, MINI and Rolls-Royce brands will showcase...

BMW Group will be exhibiting from 15 – 27 September in Frankfurt with a one-of-a-kind stand architecture that takes modern experiential marketing to a whole new level. Under the BMW Group umbrella, the BMW, MINI and Rolls-Royce brands will showcase their strong, separate identities in impressive style. With a much longer circuit (now 400 m) than in 2013, the stand now offers active-driving demonstrations of BMW and MINI-brand vehicles for the first time and is the most distinctive architectural feature of the 2015 stand. In this way, the innovation, dynamic performance and diversity of the BMW Group comes to life for the visitor in a direct, impressive manner. With more than 12,000 m2 over two levels, this year’s stand is the BMW Group’s largest- ever. All innovations, new models and the entire product portfolio will be on show for the media and all other visitors.

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BMW and MINI technology and product highlights will be presented to visitors in brief shows 20 times per day on stages integrated into the circuit. The BMW stage is an imposing 50 metres wide.   Intelligent use of digitalisation: For the first time, BMW is allowing visitors a glimpse behind the scenes with access to additional content on innovations and vehicles using the BMW IAA App.   In addition to an audio guide to the display, the app also offers augmented reality features, which enable the new BMW 7 Series and other exhibits to be experienced in a new dimension. Steven Althaus, Head of Brand Management BMW and Marketing Services BMW Group: “Authentic, distinctive brands, outstanding new vehicles and exciting innovations will be showcased in a ground-breaking new way to create a unique visitor experience at IAA 2015.”   The highlight for the BMW brand at the IAA this year will be the new BMW 7 Series. Its vision, innovations and features provide the starting point for both architecture and staging. The BMW stand is designed in the style of a flagship store, with the corresponding architecture and staging to create a brand-experience forum for visitors.   The new BMW 7 Series stands for modern luxury, interpreted at the IAA in the form of contemporary architecture, attention to detail and state-of-the-art technologies – with a positive spill-over for all the brand’s other models . In addition to the active-driving concept, the heart of the BMW presentation is a rotunda used for staging highlights: It provides visitors with changing perspectives of the new BMW 7 Series, leading to a spacious plaza on the upper floor.   The plaza with the “BMW 7 Series Gallery” offers insights into the product substance of the BMW 7 Series and the meaning of modern luxury: aesthetic appeal, attention to detail, excellent craftsmanship – as well as pushing technological boundaries in a connected world.   This is illustrated through vehicle details and examples of the finest manufacturing artistry from other areas, such as the Nymphenburg Porcelain Manufactory.   Three rooms provide the opportunity to explore the focus topics of the new BMW brand flagship in more detail. The three displays centre on a new BMW 7 Series with M Sports Package, a new BMW 7 Series with the Design Pure Excellence package and the BMW eDrive variant: the BMW 740Le.   The vehicles are accompanied by top-quality, intuitive exhibits that help visitors explore topics in more depth. For example, the interactive multimedia wall allows new gesture control technology to be experienced easily to impressive effect outside the car.   Visitors are encouraged to walk around and take their time to discover and experience the new BMW 7 Series in a highly personal way. Circular openings in the architecture provide exciting glimpses and perspectives of the whole stand. This creates generous spaces and at the same time provides thematic links between the luxury segment on the upper floor and the premium segment on the ground floor.   The focus of the BMW i sub-brand is on innovative charging concepts and service offerings, alongside the current BMW i3 and BMW i8 cars.   BMW Connected Living is presented as the next area of innovation. At this year’s IAA, for the first time, BMW i will present intelligent applications that go far beyond pure mobility solutions and extend into other areas of the user’s life. In this way, BMW i once again proves its power of innovation and underlines what it stands for: pioneering, sustainable individual mobility.   The spacious BMW i display continues from the ground floor through the open architecture to the upper floor and the BMW i8 presentation. Here, advanced technologies, such as carbon core and laser lighting, tie in with the modern interpretation of luxury. BMW e Drive – The performance of a BMW TwinPower Turbo engine combined with the efficiency of an electric engine: Technology transfer from the BMW i sub-brand to the core brand continues with the premieres of the BMW eDrive models of the BMW 2 Series, BMW 3 Series, BMW X5 and BMW 7 Series.   Visitors experience these new models in an area that combines information on the underlying technology with strong emotional appeal.   The BMW M sub-brand is represented by no fewer than five models, including one world premiere: the new BMW M3 Sedan. Architecture, media and lighting create the perfect atmosphere to showcase these high-performance sports cars.   Red mirrored walls and pulsating light installations bring the space and products to dynamic life – taking the fascination of BMW M to a whole new level.   Together, creativity and craftsmanship are what create works of art. At the Frankfurt show, the high standard and outstanding quality of materials and workmanship of BMW Individual, BMW M’s second business area, can be experienced through handcrafted exhibits.   A wide range of samples and customisation examples are displayed in a total of four vehicles – with the highlight a BMW Individual design study in a BMW 750 Li – so visitors can learn more about BMW Individual and BMW Manufaktur options.     BMW will also unveil the new BMW X1 for the first time at IAA 2015. The second generation of this highly-successful model, which has been sold more than 730,000 times worldwide, will be displayed with typical BMW X chassis design, an even more spacious interior and advanced functionality.   The stand uses an eye-catching installation to showcase the limitless possibilities of the robust Sports Activity Vehicle: A 50 m2 rock structure towers above both levels of the stand and positions the new BMW X1 as the perfect all-rounder – at home in the urban world and the great outdoors.   The BMW 3 Series, BMW’s most successful model of all time, will celebrate its anniversary at IAA 2015. The car that is still BMW’s top-selling model series went into production 40 years ago, heralding a new era in automotive history. The stand uses different media to portray key scenes from the legendary sports sedan’s development over six generations: starting with the first BMW 3 Series with six-cylinder petrol engine that created the mid-size sports sedan segment, up to the latest model, the new BMW 3 Series Sedan.   BMW Motorrad demonstrates its authority with a separate identity within the BMW presence.   Four series models will be presented this year, the BMW F 800, the BMW S 1000 RR, the BMW S 1000 XR and the BMW R nineT, as well as BMW’s initial idea for a scrambler: the BMW Concept Path 22. In this bike’s minimalistic approach, every form and every surface serves a function.   Alongside the brands, the BMW Group Junior Campus once again creates a space where younger visitors can have fun with the topics of mobility at IAA 2015.   In the outdoor area next to Hall 11 North, youngsters aged 11 to 14 years can learn about sustainability, mobility, technology and design in practical workshops. Under the motto “Mission Mobility: Develop. Build. Test.” teams work with trained educators to design a go-kart, which they then test on a special course. The workshops are free for children and young people. Registration is required at bmwjuniorcampus@erlebniskontor.de. Tickets are valid for the duration of the trade show.   MINI Creative Hub. As part of the BMW Group presence, this year’s MINI stand highlights the Group’s innovative strength and builds on MINI’s tradition of constant reinvention. This is the first time MINI will appear entirely in its new corporate design.   The brand’s smart and authentic identity is reflected in the architecture, communications and film material. The new brand philosophy represents the progressive lifestyle of the creative class.   The main focus of attention is on the world premiere of the new MINI Clubman. With a new six-door version of this striking and highly-successful MINI model, the brand is venturing into the next-highest vehicle class for the first time and raising the bar for design, material and product substance.   The nine-metre-high window at the front of the stand provides a view of the world of the new MINI Clubman. Based on the idea “The Clubman Dialogues”, visitors are invited to discover the creative, urbane world of the new MINI Clubman. The main highlight exhibit offers users the opportunity to explore the world of the new MINI Clubman and create a personal editorial.   MINI John Cooper Works transports the visitor to a wide-open, urban-industrial world. Two members of the legendary John Cooper Works family will be shown against the backdrop of a large aircraft hangar. Freedom, heritage and exclusivity are translated into a walk-in experience.   The stand presents the MINI Countryman as a car that is equally at home in the city as in the country.   MINI Connected is a common thread throughout, as an expression of MINI’s digital identity. Driver assistance systems, in-car infotainment, virtual reality – a wide range of innovative multimedia exhibits allow the almost limitless possibilities of ground-breaking technologies to be experienced in an interactive manner. The MINI Connected Lounge with its relaxed loft atmosphere on the upper level offers a spectacular view of the stage and track, while MINI 360° provides a glimpse of the future.     MINI Yours stands for nothing less than tailor-made exclusivity. This area invites guests to discover the first-class design and materials in the creative atmosphere of a studio. A large-scale display cabinet presents the diversity and exquisite craftsmanship of MINI Yours.   MINI Accessories opens up a world of different possibilities – with accessories in all shapes and colours that can be combined in countless different way. Visitors have the chance to create their own MINI look with the MINI accessories configurator. The focus of the MINI Lifestyle shop this year will be on the new MINI Gentleman’s Capsule Collection, inspired by the new MINI Clubman, with accessories such as hats, glasses, shoes, a fragrance and an exclusive shaving set.     Guests of Rolls-Royce: The stand concept for Rolls-Royce Motorcars’ presence at IAA 2015 recreates a modern villa – cool and contemporary. Its inviting architecture makes the brand appear more open and accessible than at previous shows.   The world premiere of the new Rolls-Royce Dawn is the undisputed highlight for the brand this year. The impressively elegant exterior design of this four-seater luxury Drophead combines the iconic presence of a Rolls-Royce with a cool and contemporary Rolls-Royce vision. The Dawn is an extremely appealing vehicle, quite unlike any other Rolls-Royce to date. Two different configurations will be presented at the stand. A special selection of vehicles will be open to all visitors in the Collector’s Garage: the new Wraith Inspired by Music, a Phantom Limelight and a Ghost Series II. In the Sir Henry Royce Lounge, customers and prospects can find inspiration for their own personal design wishes and discuss them directly with members of the Rolls-Royce team in a relaxed atmosphere.   Bespoke is Rolls-Royce . One of the success factors for “Bespoke is Rolls-Royce” is the close cooperation between designers and customers, whose wishes are seamlessly integrated to create a car as unique as a fingerprint. In the bespoke studio, guests have the chance to explore the detailed design process of a number of iconic features. The article BMW Group at the 2015 Frankfurt International Motor Show appeared first on BMW BLOG

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BMW M3 vs Mercedes-AMG C63 AMG S – New Comparison

Reviews of the BMW M3 and Mercedes-Benz C63 AMG S continue to pour in. Car Magazine took the two athletes for a head-to-head comparison to find out which one delivers the most thrills in the segment. The competitor to the F80 BMW M3 comes with a 4.0 ...

Reviews of the BMW M3 and Mercedes-Benz C63 AMG S continue to pour in. Car Magazine took the two athletes for a head-to-head comparison to find out which one delivers the most thrills in the segment. The competitor to the F80 BMW M3 comes with a 4.0 liter V8 bi-turbocharged engine that delivers 503 hp and 700Nm (516 lb-ft) in the C63 S AMG variant. This is the same engine found on the Mercedes-AMG GT sports coupe. Power is sent to the rear wheels via a seven-speed AMG Speedshift automatic transmission. From 0 to 100 km/h (62 mph), it only takes 4.1 seconds for the C63 S AMG and 4.2 seconds for the base model. Both cars are limited to 250 km/h (155 mph).

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The F80 BMW M3 features the S55 3.0 liter inline-six TwinPower engine producing 425 horsepower and 406 lb-ft of torque. The power is sent to the rear-wheels via a six-speed or an optional 7-speed M DCT transmission. For comparison, with the seven-speed DCT, the M3 and M4 need 4.1 seconds from 0 to 100 km/h, switching to manual speed, the two cars need 4.3 seconds Top speed is governed at 155 mph for both the BMW and the Mercedes. The C63 isn’t a newcomer to the battle, as it tried to take down the king in its last generation, with little success. The previous C63 was good and very fun, but it didn’t’ have the precision and driveability that the M3 had. This new model, however, is a proper driving machine and the competition is more fierce than ever. Let’s have a look.   The article BMW M3 vs Mercedes-AMG C63 AMG S – New Comparison appeared first on BMW BLOG

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BMW sold 12,562 i3 and i8 vehicles in first half of 2015

BMW Group announced today the Q2 results of 2015. According to the sales sheet, BMW has sold 12,562 i3 and i8 models from January 1st to June 30th, 2015. Last year, over the same period of time, BMW sold 5,405 units, but the i3 wasn’t available...

BMW Group announced today the Q2 results of 2015. According to the sales sheet, BMW has sold 12,562 i3 and i8 models from January 1st to June 30th, 2015. Last year, over the same period of time, BMW sold 5,405 units, but the i3 wasn’t available worldwide. The “i” sales have not been broken down between the i3 electric vehicle and i8 plug-in hybrid sportscar. Over 30,000 copies of the BMW i3 and BMW i8 have been sold since their market launch in late 2013. Even though the two innovative vehicles with carbon fiber passenger cell are still not available in all planned markets planned, the sales have been nothing short of positive. The fully planned market launch will be completed in August.

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In July, BMW sold 953 i3 models in the U.S. for a total of 5,391 units sold this year. Production of the i3 and i8 will continue to increase and the overall sales will beat the numbers reported in 2014. The article BMW sold 12,562 i3 and i8 vehicles in first half of 2015 appeared first on BMW BLOG

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